The Interactive Advertising Bureau (IAB) announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically.
Interactive
US Broadband users want more Zip.
How fast is fast enough?
US Internet users are consuming more online video, playing more video games and generally doing more of the things that eat bandwidth.
Internet users think it’s all about Them.
Just what is “age-appropriate”?
The majority of US Internet users think the Internet speaks directly to their age group.
US Consumers eyeing ‘High Speed’ broadband more closely.
US consumers are becoming aware of the limitations that some broadband service connections provide, particularly in regard to available bandwidth, reports In-Stat . The amount of bandwidth that is available to a broadband data service end-user has become important, the high-tech market research firm says. The more bandwidth an Internet service offers, the faster the end-user can access multimedia-rich web sites and download files.
US Internet highs and lows.
High education rates=high online penetration.
Remember when online marketers had to track Internet penetration, to make sure their campaigns would reach enough people?
Some still do.
Kids Train for E-Commerce.
Debit cards before drivers’ licenses?
Get ready for the next generation of online buyers.
Student noses buried in Facebooks.
The place for socializing and goofing off.
College students still can’t get enough of Facebook.
Leading Media Companies expand roles and capabilities.
The Interactive Advertising Bureau (IAB) announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically. Media companies are responding by changing at an unprecedented pace, according to the Marketing & Media Ecosystem 2010 study.
A Recession With A Digital Lining?
There’s been a fair bit of chatter lately about the likelihood of a full-blown recession and its subsequent effect on the advertising and media industries.
Podcasts Aren’t Just for Young Nerds.
Many narrowcasts, many different audiences.
They don’t all listen to the same programs, they don’t all use iPods, and they don’t all come from the same background.
They are podcast users, and they defy clear-cut connections between usage and factors such as gender, age and income level.
