Magazines

Industry veteran Lucía Ballas-Traynor will be leaving her position as Publisher of People en Español.

The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles.

GfK MRI’s Starch Advertising Research announced that, beginning in January 2011, it will track consumer readership of advertisements that appear in U.S. Spanish-language consumer publications.

Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U.S. economy. Optimism for their own companies is playing out in marketing spending, with companies planning to increase their marketing budgets by nine percent, compared to a one percent planned increase reported a year ago.

Available for download on HispanicCMO.com

As customers take a more active role in the brand conversation engagement is fast becoming a critical strategy and metric for leading marketers. They see it as a way to cut through the clutter, add incremental revenue, and increase brand resilience. Still, many CMOs are at odds over how to formulate their engagement strategies correctly and how to measure their impact.

Available on HispanicCMO.com

ImpreMedia named Liz Sarachek Blacker as Publisher of Vista Magazine, impreMedia’s dual language magazine now in its 25th year. Blacker will continue as Senior Vice President, Digital Sales for impreMedia Digital.

The quarterly Spanish magazine Constru-Guía al Día announced that nearly 2,000 7-Eleven stores across the country will distribute the magazine, increasing readership 251 percent. The new distribution at 7-Eleven, coupled with an existing collaboration with The Home Depot, will put Constru-Guía al Día directly into the hands of more than 400,000 Hispanic males across the country.