Alloy Access announced results from its recent Hispanic Newspaper Audience study, conducted in partnership with Excend Consulting Services. The report provides valuable data indicating that while mainstream and national newspaper readerships continue to suffer declines, Hispanic newspapers reign as a top media choice among today’s large and growing Hispanic population.
Newspapers
Will we miss newspapers?
A few weeks after 9/11, I had to attend a business meeting that was being held on the lot of a Hollywood movie studio. I had been inside studios for meetings before but right after 9/11 it was a major ordeal to get through the front gates. I think getting into the White House would have been easier, and I struggled to understand how these studios could be equating themselves with federal buildings and national monuments–the seats of our nation’s power.
Quite frankly I found the movie studios’ response a bit over-the-top and the epitome of arrogance. Call me cruel but I didn’t think that an industry that has not been kind to my Latino culture deserved unprecedented protection. I just couldn’t fathom shedding a tear if some disaster struck an industry that historically had misrepresented, disrespected or maligned my culture.
Published by Manny Gonzalez. To view El Blog CLICK above.
Engagement Study: ImpreMedia HHs Connected, Engaged & Likely to Influence Others.
ImpreMedia announced that it has completed an unprecedented engagement study of its audience. The study demonstrates that impreMedia households are on average bigger, more connected with one another, more engaged with their media of choice, and more likely to influence the purchase decisions of others when compared to the general Hispanic market and to Spanish TV viewers in the US
Al Dia Newspaper moves to maximize readership and revenues.
According to Alejandro Sanchez – Publisher of Al Dia in Dallas, the newspaper will go from being a daily newspaper to a Wednesday and Saturday edition only. Due to their effective home delivery strategy, they already enjoy major readership increases and advertising revenue on these select days of the week.
HOY is in the timing.
There was a time when the demise of the New York Spanish language daily, HOY, would have sounded like sweet music to my ears.
The news of HOY’s closing would have come in a similar fashion as it did last week: a phone call from some agency friend asking if the rumor could be true, a news bit on 1010Wins Radio, or some email or news clipping from the New York Daily News business section. In those days I would have been thrilled. A celebration might have followed…at least at my office.
By Roger Gonzalez. Click above.
