Outdoor

While global digital out-of-home media (DOOH) revenues increased 11.4% to $7.88 billion in 2012, growth decelerated sharply in the second half due to significant downshifts in world economies and advertising markets, according to a new report from PQ Media.

With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.

A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services.

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Encompass Outdoor Media Group announced their new multicultural division which offers products and programs that reach Hispanic, African American and Asian consumers.

Encompass Outdoor has brought in industry veteran Michael Vinales to lead sales efforts for the new division.

Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.

From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.