Outdoor

Arthur Rockwell has been named Vice President, Sales, Viacom Outdoor Latino, it was announced by Dennis Kuhl, Executive Vice President, Sales, Western Region. Rockwell, a native of Costa Rica, will oversee the development and implementation of Viacom Outdoor's Hispanic sales unit.

Viacom Outdoor Inc. announced that it has acquired Outdoor Media Displays Posters (OMDP), the leading billboard operator in
Puerto Rico. The financial terms of the acquisition were not disclosed.

OMDP sells advertising on nearly 800 billboard faces across Puerto Rico.

Premier Retail Networks, Inc. (PRN) announced the results of its most recent media surveys for the Wal-Mart Television Network which consists of TV's hanging throughout the store and the wall of televisions in the Home Entertainment Department.

Coca-Cola Fountain (CCF) and Allure Fusion Media, Inc. announced an exclusive alliance to bring Digital Marketing Communications (DMC) solutions to fast food and hospitality restaurant customers throughout the United States.

Arbitron Inc. will work with the outdoor industry through the OAAA (Outdoor Advertising Association of America) on a comprehensive research program whose goal is to create an outdoor audience ratings service.

Arbitron Inc. announced a significant expansion of its local market consumer information services for the outdoor advertising industry.

Coca-Cola, the Metropolitan Atlanta Rapid Transit Authority (MARTA) of Atlanta, and New York based Submedia unveiled the first in-tunnel motion-picture transit advertising system in the country.