Media
BEHIND THE CAMERA: Creativity and Investment for Latin America & the Caribbean [REPORT]
This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates and 21st-century skills. We include conversations with emerging creators, producers, entertainment executives, as well as with members of film associations and institutions. Our goal is to kickstart a conversation on the potential of this strategic sector and explore the challenges faced by its workforce. For this purpose, it is necessary to understand where professionals train, how they join a production, and which technical skills are in greatest demand. With 2025 in sight, our region must invest in training and make the most of the opportunities presented by this growing industry.
Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness
A major new study finds the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.
Consumers loyal to streaming, but at what price? [REPORT]
KPMG media consumer survey indicates economic uncertainty, streamflation, and production delays test loyalty of streaming subscribers.
TV content distribution is evolving, and audiences are reaping the benefits
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five different acquired titles1 that are available to stream on multiple services, with one title available on three platforms.
Radio Works to Drive Business Forward
Tapping into radio's loyal, attentive, and social audience yields a boost to the bottom line
TelevisaUnivision and SBT extend their partnership in Brazil Until 2028
TelevisaUnivision announces the expansion of its exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group for the next five years.
Entravision appoints Jack Randall as Executive Vice President of Political and Strategic Sales
Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector.
reVolver Podcasts Breaks New Ground by Ranking #19 on Podtrac Ranking
reVolver Podcasts announced its groundbreaking achievement of securing the 19th spot on the Podtrac Ranking, marking a historic milestone for the podcasting industry.
Telemundo introduces FIFA U-17 WORLD CUP 2023 programming & schedule
Telemundo, the Spanish-language home of the FIFA U-17 World Cup Indonesia 2023™, unveils its complete broadcast lineup and announce teams ahead of the opening match which airs live this Friday, November 10 on Universo and the Telemundo App.
NTERTAIN Studios announces Season 2 of “LOS MONTANER”
NTERTAIN Studios announced the Season 2 pickup of their acclaimed docu-reality series, "Los Montaner," which follows the iconic Montaner family through their daily life as one of the most famous families in Latin America.
The TV Ad Landscape Is Changing
Connected TV's lower-funnel capabilities are changing the nature of TV advertising for good
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
New York’s El Diario Celebrates its 110th Anniversary
El Diario, the longest-running Spanish-language daily newspaper, celebrates 110 years of publication, serving New York as the voice of the community and trusted source for local and national news.
Teens Spend Average of 4.8 Hours on Social Media Per Day [REPORT]
Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average U.S. teen across seven social media platforms tested in the su
The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”
Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live. By Gene Bryan / HispanicAd
ATABAL – FORTY YEARS OF BOMBA, PLENA AND FUSION
ATABAL is a Puerto Rican fusion band founded in 1983 by Héctor Rodríguez “Atabal.” At the time, there were few Bomba and Plena groups, and folkloric music was in danger of disappearing. In a 2022 interview with Hector Aviles, Hector explained that the idea for the band came from watching the Cuban percussion and vocal group ‘Los Papines.’ They had a music and show concept where they played and sang Guaguancó with a bit of comedy. This inspired Hector, who wondered why they couldn’t do the same with Puerto Rican rhythms. Despite people telling them that it wasn’t a good idea commercially, they believed Bomba and Plena were just as danceable as Salsa. So, they went ahead with the concept of a voice and percussion group. To form the unnamed group, Hector was joined by Garcia and Jorge Arce (of Haciendo Punto en Otro Son), and Ramon Pedraza, a street “plenero.”
How Americans View Data Privacy [REPORT]
In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used.
Culture & Trends: Moving at the speed of culture [REPORT]
This year, we turned our focus to the rapid technological changes in creation and consumption that are enabling creators and their fans to put these individual perspectives front and center. For our latest report, we conducted surveys in 14 countries and analyzed hundreds of trends to better understand how creative tools are being used to offer new means of expression and produce moments that resonate in culture today.
New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
