Media

Univision Communications Inc. (UCI) announced it will be forming the Fusion Media Group (FMG). FMG will serve as the multi-platform destination for the new, rising American mainstream, delivering content that embodies the audience’s shared values and passion points across all platforms.  In a related step, UCI has reached an agreement with ABC to become the sole owner of FUSION, the joint venture the two companies launched in October 2013.

Calvo will oversee the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team .

Fútbol de Primera Radio and Univision Radio announced today a multiyear broadcasting agreement in key markets, including New York, Chicago, Dallas, San Diego and Austin.

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.

NBC Universo announced he premiere simulcast of “El Vato,” starring Regional Mexican star El Dasa to air on NBC Universo and Telemundo this Sunday, April 17 at 10pm/9c, after the premiere of “La Voz Kids.”

Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour by announcing a roster of entertaining family game shows, adventure reality programming, thrilling dramas and spectacular sporting events as well as innovative ways to reach consumers through a new advertising production arm.

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

NBCUniversal Telemundo Enterprises announced it will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year. 

Telemundo 40 Río Grande Valley / KTLM announced that Martha Alicia López has been named Video Journalist for Noticias Telemundo 40, which airs weekdays at 4:30 PM, 5 PM and 10 PM.

ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes via television, online, print, radio and mobile.

MH Media, a division of the Miami Herald Media Company (MHMC), announced the appointment of Michael Vinales as Hispanic Marketing Specialist.

Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.

With the convenience and personalized benefits offered by on-demand program viewing, it’s no surprise that VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age.

Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research.

Tribes were best explained in author Seth Godin’s 2008 book of the same name, when he described them plainly as “any group of people, large or small, who are connected to one another, a leader, or an idea.” By this definition, everyone you know is a participant in countless tribes.

Univision Communications Inc. announced the creation of a new Univision Corporate Social Responsibility Council, and an external Corporate Social Responsibility Advisory Board, as well as a realignment and expansion of the Company’s Community Empowerment and Social Impact teams.

Media Vista Group has named Elio Aguilar as General Manager of Univision Kansas City, responsible for all aspects of station sales and management in the Kansas City DMA.  

As consumer preferences and habits for smartphone usage continue to shift, Millennials are driving the increased usage of video calling as a preferred application among smartphone users.

Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.

Telemundo announced  the appointment of Mara Arakelian to Senior Vice President of Talent Management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC UNIVERSO and the Digital platforms.