Media

Telemundo 48 Area de la Bahia / KSTS today announced that Arlen Fernández has been named Reporter for Noticiero Telemundo 48 at 5:30, 6 and 11 PM.

Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.

“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.

Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.

Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.

Digital ad spending in Latin America is set to reach new heights this year, according to eMarketer’s latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.

Telemundo Network announced it named Mario Ruiz as Senior Vice President of Music and Entertainment Projects, effective immediately.

Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.

Univision Deportes partnered with Major League Baseball to bring the league’s upcoming Mexico City Series to U.S. viewers.

Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.”

Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working.

Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.

Univision Deportes kicks off coverage of this summer’s historic 100th year anniversary edition of Copa America Centenario with a programming lineup centered on and leading up to the biggest sporting event of the year in the America

Univision New York WXTV 41, part of Univision Communications Inc. (UCI), was honored on Saturday, March 19th with eight Emmy Awards by the National Academy of Television Arts and Sciences’ New York Chapter.

Univision News announced the appointment of Chris Peña as Senior Vice President of Local Media Television News.

Radio Ink announced the winners of the 2016 Medallas de Cortez Awards. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946.

Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge.

At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital. 

Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.

Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio.