Media

Marketers invested $5.7 billion in Hispanic media in 2015, down 6.6% from 2014 according to the new Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast.  The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020.

The outlook for advertising revenue among Spanish-language television networks this year looks quite solid. MyersBizNet predicts a 3.7 percent increase from 2015, crossing the $2.5 billion annual revenue threshold for the first time.

Telemundo Las Vegas / KBLR announced that Alejandra Ortiz has been named News Co-Anchor for Noticiero Telemundo Las Vegas, which airs weekdays at 5:30 PM, 6 PM and 11 PM.

The campaign features an interactive “El Señor de los Cielos” video game, accessible via Telemundo.com and Facebook, and more digital content, including more than 30 exclusive pieces as well as talent appearances around the country giving fans a chance to interact with the series’ stars.

This report analyzes the current state of Hispanic digital journalism in the United States by studying online newspapers published in the country.  This research aims to identify Hispanic cybermedia and their characteristics by analyzing a series of general and specific  indicators.

Radio boasts the broadest mass reach among all media* while simultaneously affording narrow targeting capabilities through numerous program formats and networks.

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends.

Noticias Telemundo announced the addition of journalist and anchor Luis Carlos Vélez as co-anchor of “Noticiero Telemundo Fin de Semana” alongside journalist Felicidad Aveleyra, starting this Saturday, March 19 at 5 PM E/4 C. 

Despite a rapidly evolving media landscape where consumers have more choices than ever in the way they consume video entertainment, traditional TV still reigns as the preferred platform globally.

Telemundo Phoenix / KTAZ announced that Paola Morales has been named Multi-Media Journalist for Noticiero Telemundo Arizona, which airs weekdays at 4:30 PM, 5 PM and 10 PM and is simulcast on Telemundo Tucson / KHRR.

The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.

One of the most influential Latino filmmakers is joining a powerful roster of CMOs, authors, entertainers, media executives and researchers who are at the forefront of change and innovation in their industries. AHAA: The Voice of Hispanic Marketing is excited to announce its latest keynote speaker at its Annual Conference at the Nobu Eden Roc in Miami: Roberto Orci, the billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films.

Entravision Communications Corporation launched an APP for El Show de Erazno y la Chokolata.  

MundoMax, the U.S.-based Spanish-language broadcast network wholly owned and operated by media conglomerate RCN Television Group, announced the appointment of Jose I. Molina to Interim President

Univision Communications Inc. (UCI) announced that Jed Meyer has joined the company as executive vice president, Corporate Research.

Among women in the typical age range with children younger than 18, most use the internet, smartphones and so on.

Univision News announced the promotion of Daniel Coronell to president of News. He will continue to be based in Miami and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION.

Brands want viewers to engage with their video content, whether that means liking, sharing, or commenting. A step beyond that is when branded content inspires viewers to create their own content in response. Since it requires much more effort on the part of the viewer, this kind of engagement is much rarer.

The following can be attributed to Jim Cicconi, AT&T Senior Executive Vice President – External and Legislative Affairs:

Statement from Jessica Herrera-Flanagan – EVP Government Relations & Public Policy at Univision Communications, Inc.