Media

Telemundo announced the appointment of Luis Fernández to Executive Vice President of Network News, reporting to Luis Silberwasser, President of Telemundo.

Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.

In one short decade, social media has accumulated the biggest pool of information on human sentiment and emotion ever known, and we’re only beginning to explore the potential of this huge, constantly growing database in areas ranging from marketing to social science and mental health.

beIN Media Group has acquired the independent film and television company Miramax.

The Univision Network announced the premiere of “Sueño de Amor” (Dream of Love) on Tuesday, March 8 at 8 p.m. ET/PT (7 p.m. CT.)

Azteca America announced that it will take its Upfront showcase to Los Angeles, Chicago, New York and Dallas with customized presentations for advertisers in each city designed to meet the ever-changing needs of the marketplace.

“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

WQBA 1140-AM “LA Voz de Miami” (Miami’s Voice), formerly Univision America Miami, will feature local news, expert analyses, political commentary, and the best entertainment on AM radio.

By Gonzalo López Martí    Creative director, etc. /  LMMIAMI.COM

• As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
• Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
• It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.

NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.

GolTV has secured the exclusive U.S. broadcast rights for the 2016 Coppa Italia semi-finals and championship match.

Centroamérica TV will launch its first reality series “Calle 7 El Salvador” on Monday, February 29th at 8PM ET/5PM PT.

Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.

The new company will develop edgy, action-packed series primarily for primetime broadcast on UniMás and created specifically for U.S. Hispanic audiences.

Cisneros Media announced Cosme Lopez’s decision to leave the company after more than 15 years of service, developing and expanding its Pay TV unit.

“Mobile is Everything” – the tagline for this year’s Mobile World Congress is particularly apt given the conference, now in its 29th year, has swelled to a 100k+ attendee juggernaut that does actually cover “everything”.

Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.

An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?  

Telemundo 48 Area de la Bahia / KSTS announced that its new weekly half-hour sports show, Noticiero Telemundo 48: Edición Deportiva, will premiere on Saturday, February 24 at 11 PM PT.