Media

But will the power of the Star Wars and other “event movies” continue to lure Gen Z?

For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”

Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.

Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.

Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.

SIMA COMMUNICATIONS has entered into a programming affiliation with meg

Technology usage rates increasing in emerging economies, but still lag behind rich countriesAs the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress

Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at 107.3 FM. 107.3 .

By Gonzalo López Martí    Creative director, etc / LMMIAMI.COM

• Why does Dan Bilzerian, aka the king of Instagram, have 16 million followers on said social platform?
• Plus 10 million fans on Facebook and some 1.5 million followers on Twitter?
• Why does DJ Khaled, né Khaled Mohamed Khaled and also known as the king of Snapchat, reigns over 6 million followers?
• Plus 3 million on Instagram and another 3 million and change on Twitter?
• Bilzerian, a supposedly filthy rich man child with a penchant for professional poker, weight lifting, sex workers of the female gender, wild weekends in Vegas, exotic cars, private jets and helicopters, recreational intoxicants, assault weapons and lightweight artillery is in his mid 30s.
• Khaled, a chubby teddy bear with protruding manboobs, is a former radio deejay and current hip hop record producer slash urban lifestyle impresario in his early 40s.
• Their teenage years are far behind yet they both seem to have a keen intuitive ability to master social media content creation with off-the-charts results.

There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.

Starting on Mon., Feb. 22, NBC UNIVERSO kicks-off its six-day live stream of the music festival, allowing fans to stream all the performances in real-time on NBCUNIVERSO.com, directly from Quinta Vergara amphitheater in the seaside city of Viña del Mar, Chile.

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence have released the IAB Mobile Location Data Guide for Publishers, providing comprehensive information for publishers looking to tap into the power of geo-marketing.

NBC UNIVERSO revealed the names of the 16 cheftestants who battle it out on “Top Chef Mexico” premiering Thursday February 18 at 9pm/8c.

The National Basketball Association (NBA) and SportsMax announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.  

Univision Digital is bringing its multicultural and millennial audience a new breed of political satire in the form of a comedic animated web series created specifically for the 2016 presidential election season and designed for easy viewing on mobile devices and sharing via social platforms.

The National Basketball Association (NBA) and Binbit announced a new multiyear partnership that will provide the league’s growing fanbase across Latin America, Europe and Asia with access to extensive NBA content. 

Entercom Communications announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.

While the rise in time-shifted viewing largely altered viewership trends for most program genres, live viewing remains the standard for sports.

A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows, and these customers demand a rich mobile experience from retailers.

NBC UNIVERSO announced the official production kick off for “El Vato,” the network’s first original scripted series created for the U.S. Hispanic market.