GolTV has secured exclusive broadcast rights with Venezuela’s first division soccer league, Liga Venezolana.
Media
GolTV to broadcast Venezuela’s First Division Soccer League
NBCUniversal Telemundo Enterprises to build new home in Miami
NBCUniversal Telemundo Enterprises today unveiled plans for the building of its new global headquarters in Miami-Dade County.
MundoMax 2016 Upfront
MundoMax announced that it will hold its upfront luncheon for advertisers in New York City at noon on Wednesday, May 18, 2016.
Super Sunday Offers Cross-Screen Opportunities to Target Hispanic Consumers [INSIGHT & INFOGRAPHIC]
YuMe, Inc. announced the results of two online surveys focused on how viewers engage with The Big Game.
Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers
As concerns about ad blocking grow, influencer marketing is becoming more important to brands.
NY Times launches a digital edition in Spanish
The New York Times launched a Spanish-language digital edition aimed Latin American readers.
NBCUniversal Owned Television Stations Team Up with Comcast’s XFINITY to create Spanish- and English-language Series
NBCUniversal Owned Television Stations and Comcast’s XFINITY announced the debut of two new and first-of-their-kind series, the scripted “mini novela” Las Princesas and its semi-scripted comedy spinoff, Off Script.
Meyeringh named VP of Business Development & Affiliate Sales for beIN SPORTS US
beIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.
Nieto Molina – SVP & GM of Univision’s Radio passes after being on the job 2 weeks
Alejandro Nieto Molina who was appointed the new SVP & GM of Univision’s Radio two weeks ago, has died. According to published reports, Nieto Molina had a heart attack on February 8, 2016 in Miami.
New research identifies five types of mobile users – from Embracers to Information Seekers
According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes.
“Viernes Futbolero Tiempo Extra” to debut in Las Vegas and Phoenix
“Viernes Futbolero Tiempo Extra,” the 30-minute live local sports show that debuted last year in Los Angeles and San Francisco, will expand into the Las Vegas and Phoenix markets when the show returns on Friday, February 5.
Who Gets the Most out of Mobile?
The mobile audience is not homogeneous, according to November 2015 research. And the way different groups rely on their mobile devices translates to different attitudes toward ads—and apps.
Lozano joins Telemundo 60 San Antonio
Telemundo 60 San Antonio / KVDA announced that Jairo Lozano has been named Video Journalist for Noticias 60 Telemundo, which airs weekdays at 4:30 PM, 5 PM and 10 PM, effective immediately.
Neidl named Marketing Partnerships Director at UFC
Matt Neidl will lead US Multicultural and LATAM sales for the organization.
Estrella TV bolsters News Division
Liberman Broadcasting, the owner and operator of the Estrella TV network, announced that Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network’s leading national evening newscast.
Maná to receive a Star on the Hollywood Walk Of Fame
The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.
Robles named Meteorologist for Telemundo Houston
Telemundo Houston / KTMD announced that Carlos Robles has been named Meteorologist for Telemundo Houston’s weekday newscasts, Noticiero Telemundo Houston at 4:30 PM, 5 PM and 10 PM.
ESPN Deportes presents 2016 Caribbean Series with Home Run Derby
ESPN Deportes will offer exclusive live coverage across all platforms of the 2016 Caribbean Series from Santo Domingo, Dominican Republic, starting on Monday, February 1 at 1:50 p.m. ET
Streaming Services Increase Overall TV Viewing and Reinvigorate Live TV
The latest findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.
Activating Spanish-Dominant Hispanic Viewers Has Added Viewership Yards To Football
The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.