Media

Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest–and arguably fastest-growing–channel for directly reaching customers has the potential to benefit both consumers and marketers. In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.

ESPN Deportes Radio’s Jorge Ramos was honored with the 2014 Medallas de Cortez Award for Personality of the Year during the 2014 Radio Ink Hispanic Conference on Tuesday, March 10 in San Diego.

Entravision Communications Corporation announced that its Univision affiliate in Denver, KCEC-TV, was honored with eight Awards of Excellence and four Certificates of Merit from the Colorado Broadcaster’s Association.

Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.

Fusion announced that Hong Qu, a veteran of YouTube and Upworthy, will become the network’s Chief Technology Officer.  

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.

Entravision Communications Corporation announced that Jeffery A. Liberman, Chief Operating Officer at Entravision was honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year.  

Univision America, the AM radio arm of Univision Radio, has launched a new morning show “Univision América de Costa a Costa” (Univision America from Coast to Coast), a combined news and talk program providing the latest in local, national and international news as well as relevant information around finance, health and entertainment.

MundoFox announced that the network has ordered new episodes of “100 Latinos Dijeron,” an original Spanish-language version of “Family Feud,” hosted by Mexican television powerhouse Marco Antonio Regil, to air on the network throughout 2014. Production of the new episodes of “100 Latinos Dijeron” will kick off on March 17 in Los Angeles.

Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.

The best way to describe the state of mobile ad targeting is to say it’s a work in progress, according to a new eMarketer report, “Mobile Ad Targeting: After Years of ‘Spray and Pray,’ Signs of Sophistication Appear.”

SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman  Alfredo “El Perro” Angulo.   

Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.

Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014.  For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.

Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.

Social media marketing is hardly the new kid on the block anymore. eMarketer estimates that among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.

FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager. 

LATV Networks, home of LATV and American Latino Syndication, will hold its 2014 Upfront presentation on Thursday, May 1 at 6pm at Penthouse 45 in New York City.   The Upfront announcement was made by Andres Rincon, LATV’s Vice President of Advertising Sales and Marketing.

Deportes Telemundo has announced the addition of Mexican soccer legend Carlos Hermosillo to its team of sportscasters and analysts.