Media

El Rey Network announced that Gabriel Luna (Dance with the One, Bernie) has been cast in the lead role in the network’s second scripted original, “Matador.”

Valassis announced results of its Shopper Marketing Report with data marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers.

Telenovelas on Spanish-language TV networks, Latin American music on local radio stations and Spanish-language versions of popular magazines—all are mainstays of US Hispanic-focused programming and media that remain important channels for marketers looking to reach this growing segment of the population. But it’s also where many efforts to connect with Hispanics often end. In their quest to reach this market—especially its large millennial and preteen populations—brands are failing to understand how and where Hispanics are consuming media, according to a new eMarketer report, “US Hispanics’ Media Usage: A Mix of the Trendsetting and the Traditional.”

To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision). With the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás, Galavisión, Univision Deportes Network (UDN), UVideos, Univision.com and Univision’s social platforms.

With 100 days from kickoff of the most anticipated event in soccer, ESPN Deportes adds Hugo Sanchez, a former striker long considered Mexico’s best player, to the network’s roster of more than 30 legendary former players and expert soccer journalists. This diverse group will provide its unique perspective and expertise starting June 8, 2014 from Rio de Janeiro.

AL & CM Broadcasting announced that its premier syndicated talent, Alex “El Genio” Lucas is now being broadcast on 50 radio stations ranging from California to New York!

Discovery U.S. Hispanic announced that it will hold Discovery en Español and Discovery Familia’s annual upfront event on Tuesday, May 13 from 2:00 to 5:00 p.m. at SIR Stage 37 in New York City.

While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA). The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.

Univision Television Group will carry Bounce TV as a multicast channel on its stations in five major markets and has renewed Univision’s distribution of the nation’s first-ever broadcast television network for African Americans as a multicast channel in seven markets as part of a multi-year deal.

Pepsi Mexico’s latest 360 campaign turned Mexican soccer idol Oribe Peralta from “Horrible” to “Gorgeous” (Hermoso).

The auto industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their preferences and purchase intent, according to the report, which is entitled “Turning Social Feeds Into Business Leads.”

Produced by the History Channel in Latin America, “Milagros Decodificados” (Decoded Miracles) aims to reveal what lies behind these incredible occurrences identified as miracles. The new series will debut in the United States on Thursday, March 6, 2014 at 9 p.m. ET/PT on the Galavisión cable network.   

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B. de C.V. announced today that Manuel Abud has been appointed President and Chief Executive Officer, effective immediately.  His leadership team includes Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.

Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen.

The Los Angeles Times Media Group’s Hoy Los Angeles celebrates its 10th birthday with the introduction of Hoy Deportes, a new website (www.hoydeportes.com) and weekly Monday print edition beginning March 3.

ESPN Deportes Nueva York 1050 AM announced an agreement with The New York Mets and Clear Channel Media and Entertainment to continue broadcasting Mets games in Spanish through the 2016 season.

Changing growth patterns point to a changing future for Twitter. In the US, the site has passed the early-adoption mark and is settling into a pattern of more mature growth across demographic groups. By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month, according to new figures from eMarketer.

The National Basketball Association (NBA) announced plans for the league’s eighth annual Latin nights program titled Noches éneobéoa (eh-nay-bay-ah), which will feature seven commemorative games and celebrate the growing support of NBA fans and players across Latin American and U.S. Hispanic communities.

“Boxeo Telemundo,” sets a historic milestone in 2014 by becoming the first show of its type to celebrate 25 consecutive years on the air. 

Believe Media announced that Colombian director Simon Brand has been added to the production company’s esteemed roster. Simon Brand brings to Believe an unmistakable international sensibility and highly visual style that has leveraged him to become one of the most sought after directors of today.