Around the world, web users are surfing the internet on ever-more devices. A GlobalWebIndex survey of 180,000 web users in 31 countries found that as of Q1 2013, three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet. That’s in addition to the steady percentage of internet users—about 93%—who’ve been using a personal desktop or laptop for the past couple of years.
Media
Every Moment is Mobile.
With close to 75 per cent of mobile users falling asleep with their device within reach, the power and influence that mobile has on consumers’ daily lives is undeniable. To frame mobile as a force in the media world, the Mobile Marketing Association (MMA) unveiled a new positioning to reflect the value that mobile offers as a marketing vehicle.
Estrella TV to broadcast La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo.
La Batalla de las Estrellas: Messi y Sus Amigos vs. Resto del Mundo will air live on Estrella TV from the world famous Coliseum in Los Angeles on Wednesday, July 3RD.
Lopez named Sr VP Strategy at Telemundo.
Telemundo Media announced the appointment of veteran corporate executive Efrain Lopez as Senior Vice President of Strategy, effective immediately. Lopez will be based in Miami and report to Emilio Romano, President of Telemundo Media.
How Second Screens are Transforming TV Viewing.
So if consumers are using second screens while watching TV, are they using them merely as distractions? Or are they using these second screens to engage more deeply with what they’re watching? The answer is both. Among tablet owners, general Web searches (76%) and general Web browsing (68%) are still among the top second-screen activities. But consumers are also using second screens for activities that are directly related to the content they’re viewing, as almost half of tablet owners look up information about what they’re watching.
Sands named Regional VP of Univision Chicago.
Univision Communications Inc. announced the appointment of Larry Sands to regional vice president of Univision Chicago. He will continue to serve as the president of Univision Puerto Rico and oversee all operations in both markets.
Tommy Johansen back in Hispanic TV as CNN Latino launches in Miami.
CNN Latino is expanding to Miami, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of Miami to its existing presence in Los Angeles, New York, Orlando, Tampa, Phoenix and Salt Lake City.
Streaming Music Strikes a Chord with Consumers
From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing
Consumers are interacting on social media via advertising cues from their favorite brands. [REPORT]
Burst Media released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults aged 18 or older, the study found that the effectiveness of social cues in advertisements varies by the medium the ad appears in. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram. These are followed by print ads (52.4%), radio ads (41.5%) and outdoor ads (39.4%).
