Media

Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its journalism and communications school’s Master’s in Social Media. The copy reads, “UF is now offering the first of its kind Master’s in Social Media – 100% Online.” I didn’t believe it was real, at first. But I clicked through and, sure enough, it was. If people will buy it, why not sell it?

Consumers’ interaction with social media in relation to their television viewing is relatively modest compared to other forms of communication and lags behind other online media, TV promotions and, especially, offline communication, according to a new study. Only 12% of respondents use social media one or more times per day concerning TV.

Cristina Schwarz will take on the role of vice president of Univision Cable Networks effective immediately.

on-air look with a sleek new logo and color palette along with the tag line – We Are It.

Last year, Latina filmmaker Brianna Torres paid tribute to her mother in the award-winning short film Feed What You Love about the bond forged between mother and daughter when she teaches her the family tradition of making tortillas.

A new study by Digitas finds that LGBT individuals and families are embracing the “mobile first” way by adopting smartphones and tablets to manage family households, plan and book travel, and leverage mobile shopping technology.

While disparities in Internet use persist among racial and ethnic groups, smartphones appear to be helping to bridge the digital divide, according to a report issued today by the U.S. Census Bureau.

With the rise of new technologies and cross-screen marketing, the advertising arena is beginning to embrace an omnichannel approach. While this movement has been derided in the past for its call to tear down functional and channel-specific execution silos, today’s technological advances are forcing a rethink of omnichannel marketing approaches – attracted to the informed, consistent dialogue it creates with targeted audiences across multiple screens.

More than three in four adults (78%) believe that credit cards help small businesses start and grow by offering them the financial resources they need to succeed, such as a line of credit and an easy way of accepting payments.

For years, many brands have been looking to influence this generation of 80 million with its buying power of $200 billion dollars and its unprecedented sway in a DSM (digital, social, mobile) – connected world where word of mouth reigns supreme. The default millennials’ marketing platform has traditionally been music. However, Octagon Access’ research reveals that this generation does not just want to be influenced anymore, they want to be inspired.

The study analyzed 32 different mobile rich media campaigns with the same or highly comparable creatives trafficked simultaneously to both, mobile publishers and social networks, and focused on ad engagement metrics, such as ad engagement rate, ad engagement time, and various feature engagement metrics.