The social audience is growing across networks and countries. That is the takeaway from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” The study found that Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013. eMarketer puts worldwide Facebook penetration slightly higher, expected to reach 60% of internet users this year.
Media
Univision Communications And El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted
Univision Communications Inc. today announced it has made a strategic investment in El Rey Network, the new general entertainment, English-language cable network geared towards young-adult audiences and created by renowned American filmmaker Robert Rodriguez and FactoryMade Ventures. The network will launch in December 2013 and have nation-wide distribution with initial carriage via Comcast.
2013 – 2014 Telemundo Upfront.
At Telemundo Media’s annual Upfront presentation, being held today (May 14th) at New York’s Frederick P. Rose Hall, home of Jazz At Lincoln Center, network executives will announce a vibrant lineup of new and returning programming for 2013-2014. Featuring over 1,000 hours of new content, including five telenovelas and two daytime series, the new slate announcement was made on the heels of the network delivering its highest rated quarter ever in the first quarter of 2013, according to Nielsen data. Coming off a record breaking 20 percent growth in the 2012-2013 Upfront, Telemundo Media has added over 110 new advertisers to date. Currently the #6 broadcast network regardless of language, the network also reported it has grown eight share points season-to-date during Monday to Sunday primetime.
Sassa named Vice Chairman El Rey Network.
El Rey Network announced that Scott Sassa will be its new Vice Chairman. El Rey is being jointly launched by filmmaker Robert Rodriguez and FactoryMade Ventures. Antoinette Alfonso Zel, a marketing and branding executive from one of the most highly awarded advertising agencies in the country, will now step into the newly created role of Chief Marketing Officer of El Rey. The network will launch in December 2013 and have nation-wide carriage via Comcast.
Latinoamérica Televisión adds new programs.
Latinoamérica Televisión will debut two new series: “Machos de Chile” (drama) and “La Lola de Argentina” (comedy).
State of Listening in America.
Clear Channel Media and Entertainment (CCM+E) unveiled the results of an extensive study of the State of Listening in America, which underscore radio’s continued, widespread popularity, particularly among Millennials and Generation Z, who listen to radio regularly and describe it as “trustworthy,” “human” and “relate-able.” The study is the first comprehensive audio analysis that addresses the various ways people are listening today and also clearly demonstrates that the growing prevalence of mobile devices coupled with easy access to streaming apps have made radio more relevant to users.
Digital Coupon Users spend 42% more annually than Average Shoppers. [REPORT]
A new GfK report, based on over 120 campaigns run by Coupons.com in 2012, shows that digital coupon users spend 42% more per year at supermarkets than the average shopper – a differential of $1,029. This reflects a 7% increase compared to 2011.
Mobile Marketing contributes $139 Billion to U.S. Economy in 2012. [REPORT]
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52 per cent. To accurately assess mobile’s economic impact, both consumer (B2C) and business (B2B) mobile sales were measured against total U.S. sales in 2012, approximately $33 trillion. The data was reported in the “MMA Mobile Marketing Economic Impact Study,” commissioned by the Mobile Marketing Association (MMA).
Telemundo Media launches FLUENCY Studio.
Telemundo Media announced the launch of FLUENCY, a new Los Angeles based multi-platform production studio, to develop and produce premium content for the full spectrum of U.S. Hispanics in Spanish and English.
Film Studios Marketing Strategies and Box Office Performance.
According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs.
For Auto Buyers, Online Reviews’ Influence Rivals Professional Opinions.
Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews.
CNN en Español and CNN Latino unveil New Programming Plans.
On Thursday, May 2, CNN en Español and CNN Latino unveiled its programming for the next year at the cocktail upfront reception held at the boutique hotel in Manhattan, Ink48.
