Nearly two-thirds of respondents in the 2013 “Edelman Global Entertainment Study” agree that watching and sharing entertainment online has increased their sense of global connection. The findings also highlight behavioral similarities and differences around entertainment consumption, social media interactions, overall engagement trends and distinctions between emerging and developed markets.
Media
Toyota drives Environmental Awareness in U.S. Hispanic Community.
With the support of notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco, and an extensive social media activation, Toyota will promote the importance of living a greener lifestyle. Through social media platforms such as Twitter and Facebook, the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle.
More Hispanic Shoppers use Mobile Devices as a Shopping Tool.
U.S. smartphone penetration is approximately 57 percent so it’s no surprise that consumers are using their phones to assist with shopping needs. What’s interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of The Checkout , an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
Smartphones in the Hands of Youngest Demographic.
The home is where many kids encounter their first smartphone. A Grunwald Associates and Learning First Alliance study in November 2012 found that in 77% of surveyed US households with school-age children, someone in the family owned a smartphone, nearly equal to the penetration rate of PCs in such households.
7 in 10 Adults Access Content from Newspaper Media Each Week. [REPORT]
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, according to an analysis of the newest data on media usage from Scarborough Research—including 59% of Americans ages 18-24, the youngest cohort of adults, a group that many are skeptical ever think about newspaper content.
Azteca America appoints Margarita Black as VP of Programming.
Azteca America announced the appointment of Margarita Black as Vice President of Programming, where she will be responsible for day-to-day programming and also collaborate on long-term strategy. The appointment is effective immediately.
