Media

For years, many brands have been looking to influence this generation of 80 million with its buying power of $200 billion dollars and its unprecedented sway in a DSM (digital, social, mobile) – connected world where word of mouth reigns supreme. The default millennials’ marketing platform has traditionally been music. However, Octagon Access’ research reveals that this generation does not just want to be influenced anymore, they want to be inspired.

The study analyzed 32 different mobile rich media campaigns with the same or highly comparable creatives trafficked simultaneously to both, mobile publishers and social networks, and focused on ad engagement metrics, such as ad engagement rate, ad engagement time, and various feature engagement metrics.

For the first time, ESPN Deportes will present exclusive Spanish-language coverage of The Finals starting June 6 at 9 p.m. E.T. with the commentary of Alvaro Martin, and the analysis of Coach Carlos Morales and special guest, former Argentina National Team Point Guard Alejandro Montecchia.

For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind.

In addition, one-third of consumer’s online shopping time is now spent on smartphones and tablets. The ongoing xAd/Telmetrics U.S. Mobile Path-to-Purchase Study conducted by Nielsen also revealed that showrooming is not prevalent, with 77 percent of smartphone retail shoppers ultimately making their purchases in-store versus going online to try and find a cheaper price.

In this Saturday’s premiere episode, Guad and Emeraude interview 3Ball MTY and Intocable at the Pachanga Festival in Austin, Texas.

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing.  For that reason, I was compelled to cover key highlights in this post.

Viacom and its Viacom International Media Networks (VIMN) division unveiled the results of “When Networks Network: TV Gets Social,” its new multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful.

MSLGROUP – Publicis Groupe’s strategic communications and engagement network – published its latest global report titled “Now & Next: Future of Engagement.” The 94-page report identifies the ten most important evolutions pushing forward the frontiers of communications in today’s Social Age.