Media

From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing

Burst Media released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults aged 18 or older, the study found that the effectiveness of social cues in advertisements varies by the medium the ad appears in. Among respondents who recall social media prompts in advertising, digital ads (61.0%) and television ads (58.7%) are most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram. These are followed by print ads (52.4%), radio ads (41.5%) and outdoor ads (39.4%).

Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its journalism and communications school’s Master’s in Social Media. The copy reads, “UF is now offering the first of its kind Master’s in Social Media – 100% Online.” I didn’t believe it was real, at first. But I clicked through and, sure enough, it was. If people will buy it, why not sell it?

Consumers’ interaction with social media in relation to their television viewing is relatively modest compared to other forms of communication and lags behind other online media, TV promotions and, especially, offline communication, according to a new study. Only 12% of respondents use social media one or more times per day concerning TV.

Cristina Schwarz will take on the role of vice president of Univision Cable Networks effective immediately.

on-air look with a sleek new logo and color palette along with the tag line – We Are It.

Last year, Latina filmmaker Brianna Torres paid tribute to her mother in the award-winning short film Feed What You Love about the bond forged between mother and daughter when she teaches her the family tradition of making tortillas.

A new study by Digitas finds that LGBT individuals and families are embracing the “mobile first” way by adopting smartphones and tablets to manage family households, plan and book travel, and leverage mobile shopping technology.

While disparities in Internet use persist among racial and ethnic groups, smartphones appear to be helping to bridge the digital divide, according to a report issued today by the U.S. Census Bureau.

With the rise of new technologies and cross-screen marketing, the advertising arena is beginning to embrace an omnichannel approach. While this movement has been derided in the past for its call to tear down functional and channel-specific execution silos, today’s technological advances are forcing a rethink of omnichannel marketing approaches – attracted to the informed, consistent dialogue it creates with targeted audiences across multiple screens.

More than three in four adults (78%) believe that credit cards help small businesses start and grow by offering them the financial resources they need to succeed, such as a line of credit and an easy way of accepting payments.