The survey finds that the U.S. has possibly reached a level where most of the addressable market has a mobile device and service.
Media
How the Economy Is Shaping Hispanic Young Adults’ Lives.
Today, the state of the economy is shaping Hispanic young adults’ lives more than anything else. Just as they were entering or approaching adulthood, the global economy went sour, forcing them to behave differently than people of earlier generations as they started their adult lives. College was supposed to lead to dream jobs – but for many, work of any kind can be hard to come by. As we noted in last week’s blog, young Latinos have had it particularly hard: Hispanics 18 to 34 are 25% more likely to be unemployed than non-Hispanic whites, and one in seven Hispanics 18 to 24 is looking for a job but can’t find one. By Insight Tr3s
Hesitant Pharma Marketers risk Losing the Social Audience.
The Food and Drug Administration (FDA) has yet to follow through on its years-old pledge to issue social media guidelines for pharmaceutical marketers in the US. As a result, some pharma companies are keeping their distance from the social channel.
mun2 Cable Upfront.
Presenting a new programming line-up tailored for its influential young, Hispanic millenial audience, mun2 General Manager Diana Mogollon revealed a slate of original series featuring dynamic personalities, sports and music at its 2013/2014 cable upfront press conference in New York.
Mobile Phone Creative Guidelines to Reduce Industry Fragmentation and Empower Creatives.
In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units.
Divided Viewing: Second Screens Vying for TV Viewers’ Attention.
According to The NPD Group nearly all (88 percent) U.S. households own at least one device that can be used as a second screen, with 87 percent of U.S. entertainment consumers reported to be using at least one second-screen device while watching television. These multitasking consumers are splitting their attention between their televisions and their laptops, tablets, smartphones, and other second-screen devices.
Mobile Users manage Personal Finances on their Connected Devices. [REPORT]
According to the report, nearly two out of three respondents (58%) regularly use their bank’s mobile app, while another 25 percent are aware of the app, but have yet to use it. In addition, 50 percent use their bank’s mobile-optimized web site, while another 26 percent are aware of the feature, but have yet to test it.
