A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared the impact of Twitter against a number of key variables in order to gauge the strength of the relationship of Twitter with ratings.
Media
The Women of Social Media: Second Segment in Study of Digital Women Influencers. [INFOGRAPHIC]
Research released by Weber Shandwick identifies a sizable segment of North American women who enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner.
2013 Billboard Latin Music Awards artist roster for Telemundo Broadcast.
Telemundo announced that internationally renowned singer and actress Lucero, leading finalist and social media maven Don Omar, La Arrolladora Banda el Limon de Rene Camacho, Gerardo Ortiz, Michel Telo, and Vallenato’s world ambassador Carlos Vives will perform at this year’s Billboard Latin Music Awards presented by State Farm, produced and broadcast live Thursday, April 25 at 7PM/6c from BankUnited Center at the University of Miami in Florida.
Univision and DirecTV sign multi-year agreement.
Univision Communications Inc. announced a multi-year agreement with DIRECTV. The agreement includes carriage of Univision’s owned and operated broadcast stations, as well as the network feeds for Univision and UniMás, and the leading Spanish-language cable network, Galavisión.
NUVOtv beefs up Programming Team.
NUVOtv announced that cable veteran Bill Hilary has joined the network as Head of Programming. Hilary will oversee all aspects of the network’s programming, including development, production, acquisitions and scheduling.
Baral named SR VP Integrated Sales West Coast at Liberman Broadcasting.
Liberman Broadcasting Inc. (LBI) has appointed Jim Baral as Senior Vice President, Integrated Sales West Coast. Baral will be based in LBI’s Burbank headquarters.
