Media

There more I spoke to creative people in the industry, the more I heard complaints about “La Comay”. Bullying a local weather reporter because of her weight, calling local artists “patos” (equivalent of “fags”), slandering public figures, calling black people monkeys, denigrating Dominicans who reside in Puerto Rico; the list of complaints was endless and I wondered what had happened to the yet not perfect but dynamic and inclusive industry in which I had partially grown up?

A new social network dubbed “Parranda” — the name of a popular Puerto Rican Christmas tradition — is hoping to gather Puerto Ricans on the island and throughout the world to “remap, remake, and remobilize the Greater Puerto Rico.”

As many brands have spent the past several years engaging with customers and prospects on social networking sites, marketers have a good idea of what gets web users to connect. Typically, social networkers say they make “friends” with or follow a brand’s posts to find out about special offers and deals, and current research is consistent with that reasoning.

Now that social media has become an integral part of most people’s lives, marketers are continuously looking for ways to take advantage of it to reach you with their message. Of the various tactics being employed, Content Marketing has emerged as one that marketers are increasingly focusing on. By Captura Group

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries,” research that shows that 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36%) of these home-based digital video activities happen in a room where a second screen – a TV, desktop computer or tablet – is also available for viewing purposes. These findings combine to point to significant cross-media opportunities for brand marketers, whether tying mobile digital video to live television programming or linking magazine ads to relevant mobile clips.

The Mobile Marketing Association (MMA) unveiled the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks.

Tapjoy released “The Mobile In-App Marketing Opportunity” findings study, conducted by Forrester Consulting on behalf of Tapjoy. The commissioned study shows consumer-controlled, incentive-based advertising can increase ad relevancy, consumer sentiment and attention toward the advertisement.

As we look back at 2012 from a social media perspective, it’s important to look at the good and the bad. I always like to ask two questions when analyzing a situation: 1) “What is being done right?” and 2) “What if everything is wrong?”
So, to start, here’s a social media insider’s top-six disappointments of 2012.

Syncapse Corp. released a strategic guide to help the automobile industry navigate the complex maze of social media options available to them at each phase of the customer decision-making process.

Brands have been aligning themselves with positive causes for many years, and seeing a positive impact on their bottom lines when they do so. And the inclination among consumers to buy from brands playing a socially productive role in the world is only growing.

A research study on online social networks reveals that networking sites can drive advertising revenue by encouraging the density of social ties, or boosting the level of friendship or social connections between users. According to the findings, in a forthcoming paper in Management Science, more connected users prompt increases in visitation and browsing on the site, which helps stimulate online advertising revenue growth.

The Federal Trade Commission issued a new staff report, “Mobile Apps for Kids: Disclosures report cover Still Not Making the Grade,” examining the privacy disclosures and practices of apps offered for children in the Google Play and Apple App stores. The report details the results of the FTC’s second survey of kids’ mobile apps.

Consumers continue to spend more time with mobile apps, thanks in large part to the growing number of minutes spent with mobile games. According to December data from mobile app analytics company Flurry, US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.

The recently launched SuperGol, a fast-paced, one-hour daily Spanish soccer show targeting young Latinos, scored its 25th affiliate. The show started on KWKW ESPN Deportes Los Angeles in order to meet the growing demand of US-born Latinos. Due to strong listener response, Lotus Communications Corp. decided to take it national.

For decades, the RAB and others have preached that selling is about being customer-centric. We’ve all heard it, we’ve all been trained to interview clients about their needs, and there is not one broadcaster on earth who does not know this to be true. So why is radio not getting its fair share of ad dollars nationwide? I’ve discovered what is probably the major reason. By Eric Rhoades / Publisher of Radio Ink