Media
Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]
The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest more in those that are perceived as more culturally relevant
Oh, The Places You’ll Go…With Your Smartphone
By 2012, the majority of us moms (61%) were catching on to this mobile device, and seeing a whole new lifestyle that included shopping on the go, engaging with social media and consuming audio and video content wherever we were. A decade later, according to the 2022 edition of Moms and Media from Edison Research, Wondery and ART19, 98% of moms now own a smartphone and 86% of moms report accessing the internet from their cell phone. We can look up anything, connect with anyone, and it is all available, literally, in the palm of our hand.
Sara Ahmad-Visomirski named VP Creative Services & Community Relations for Telemundo 51 in Miami.
After launching her career in marketing for TV and broadcasting more than three decades ago as an intern for WPLG-TV, Sara Ahmad-Visomirski returns to South Florida to lead marketing and community affairs as Vice President of Creative Services and Community Relations for Telemundo 51 / WSCV and NBC 6 / WTVJ, NBCUniversal’s TV stations that serve Spanish and English-speaking audiences in the Miami-Fort Lauderdale DMA.
Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
Seeking authenticity [REPORT]
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and the community is acutely aware of this. These changing attitudes vary by country, which means perceptions about the community can vary as well.
Entravision Radio Network’s Shoboy Show expands affiliates
Entravision announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now being syndicated by four new affiliate stations including: Jacksonville, FL on WYKB-FM, Bakersfield, CA on KBQF-FM, Atlantic City, NJ on WSJO-FM and Scranton, PA on WGGY-FM.
U.S. teens are more likely than adults to support the Black Lives Matter movement
American teenagers are more likely than adults to express support for the Black Lives Matter movement, according to two Pew Research Center surveys fielded this spring.
Cox Media Group’s Orlando AM Delisted For Improper Encoding Move
Editor’s Note: This story was updated at 7:30pm Eastern based on newly received information from Nielsen Audio regarding the dates associated with the improper WPYO-FM PPM encoding. Additionally, SBS representatives have clarified prior statements regarding their contention that tampering of WPYO-FM following the transition of ownership of the station to SBS occurred. This alleged tampering may include PPM encoding changes but has not been verified. By Adam Jacobson
Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services
Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
Melissa Crawford named President & GM of Telemundo San Diego
Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA.
Telemundo opens new studios in Ciudad Méjico
NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports
Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy.
`LA ACADEMIA’ premiers live on EstrellaTV
EstrellaTV will premiere the 20th season of TV Azteca's influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on Saturday and Sunday nights from 9 p.m.-midnight ET/6 p.m.-9 p.m. PT. The series will be simulcast on EstrellaTV in the U.S. and Azteca Uno in Mexico, as well as on the EstrellaTV app and FAST channel.
Costa Media launches WFAX 100.7 LA PANTERA
COSTA MEDIA has acquired Radio station WFAX 100.7 FM / 1220 AM that covers the Washington DC metro area including Delaware, Maryland, and Virginia (DMV).
Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends [REPORT]
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.
The InFOCUS Podcast: Stephanie Valencia – Latino Media Network [PODCAST]
Until June 3, she was known primarily as a social entrepreneur and a national leader at the nexus of politics, technology and leadership development. This includes her role as the co-founder of Equis Research, an organization that is working “to create a better understanding of the ‘Latinx’ electorate” and invests in innovative tactics and approaches to engage Latinx voters, using digital, tech and data tools.
Diverse voices on Spanish-language radio overdue, but Cuban exiles denounce sale of Radio Mambí
A change may be on the horizon for Miami’s well-known Spanish-language radio market. But Cuban exiles are already gearing up to fight back. A group of Latino investors last week offered $60 million to purchase Radio Mambí, one of Miami’s best-known so-called “Cuban radio” stations, among others across the country.
TelevisaUnivision sells Under Performing / Non Core radio station assets to Latino Media Network
Latino Media Network (LMN) announced the acquisition of certain radio stations that Televisa Univision had for sale for over a year, in their pursuit of shedding under performing or Non-Core assets in their radio division.
