Media

Social network users overall skew young, but when looking at specific sites, differences emerge between age groups.

A portion of social networking site users say the sites are important for some of their political activities and the way they decide how to engage with campaigns and issues. At the same time, most users of the sites say they do not use the sites for political purposes or debates.

Telemundo Media announced it named Patty Marrero Senior Vice President of Client Partnership Development. Marrero will report to Dan Lovinger, Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Media, and Enrique Perez, Senior Vice President of Sales for the Telemundo Station Group.

Guitar Center announced the upcoming induction of multi-platinum and Grammy winning Latin rockers Mana, into the retailers’ historic RockWalk. The induction ceremony, which is by invitation only, will take place on Monday, Sept. 17 at 2 p.m. at Guitar Center’s Hollywood location on Sunset Boulevard.

The 2012 London Olympics showcased both the potential and the pitfalls of social TV. On the day sprinter Usain Bolt won the 100-meter dash, Bluefin Labs tracked 2.1 million social media comments related to NBC’s broadcast of the race. But the so-called “social media Olympics” also revealed significant challenges remain when it comes to integrating TV networks and social media. NBC was criticized for how it handled several aspects of the social-TV mix, while Twitter came under fire for its role in the brief shutdown of a reporter’s account.

Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.

The world’s 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, reveals a new global study by the Chief Marketing Officer (CMO) Council.

The Mobile Intel Series: Entertainment report showcases how entertainment marketers utilize mobile advertising through every stage of the purchase funnel, and contains insights from the entertainment industry that marketers across every vertical can leverage to maximize mobile advertising to drive campaign objectives.

“MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape.

Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user’s engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ensure mobile is less distraction and more interaction.

As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.