Media

Azteca America announces the premiere of the new reality show La Isla beginning this Monday, August 27 at 8:00 pm / 7:00 pm CDT hosted by Alejandro Lukini.

Though email increasingly competes with other digital channels for consumers’ time and attention, it continues to be an effective tool for marketers, according to a new eMarketer report, “Email Marketing Benchmarks: Key Data, Trends and Metrics.”

Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?

Univision Communications Inc. announced that Keith Turner has been named president of Advertising Sales and Marketing for Univision Communications, effective September 4, 2012.

Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%) – according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360.

Anxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform, according to a July 2012 survey of US online mothers by blog company BlogHer.

With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.