Media

Telemundo Media announced that it has signed a multimillion dollar partnership with Coca-Cola North America anchored on the theme, “Luchando Juntos” (Fighting the Good Fight), celebrating the American dream and timed to the upcoming London 2012 Olympic Games.

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the US, as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing—especially for less-intensive tasks like web browsing and communication.

An important milestone was reached a few weeks back: the 2014 FIFA World Cup is now less than two years away. As the World Cup’s Spanish-language home since 1970, Univision Deportes is thrilled to once again be broadcasting the biggest soccer tournament in the world. By Carlos Deschapelles, Senior Vice President, Univision Sports Sales

Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media

The Hispanic Institute and Mobile Future published a report revealing that Hispanics are increasingly turning to mobile devices – not traditional wired broadband – as their primary means of accessing the Internet.

PRISA Radio launched Buluba.com, the first legal website in Spanish of totally free lyrics, offering, as of today, a catalogue of 70,000 songs of all time and all styles, written by the most prestigious songwriters and performed by the greatest singers from then and now.

Every generation of young people seems to be misunderstood by their elders, and today’s teens are no exception. While adults may accuse adolescents of preferring electronics to face-to-face contact, March data on teenage internet users in the US from Common Sense Media, a nonprofit that advocates for kids and families, shows that claim may be unfounded, or at least deserves qualification.

GLR Networks announced the launch of “Rumbo a Brasil”, a short format feature around the greatest event in soccer that will be available for network of affiliated stations and advertisers starting Q4 2012. These three minute segments will air three times a day Monday to Friday until the end of the 2014 World-cup.

Much as radio and TV transformed the sports fan experience when they came along, digital technology is doing so today. “In the on-demand era, people expect to get their dose of sports whenever the mood strikes them,” said a new eMarketer report, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience.” “Digital channels provide much of the content that surrounds the games and extend fans’ enjoyment of sports.”

Spanish Broadcasting System, Inc. (SBS)announced the launch of DJ 106.7 (WRMA-106.7FM) the new home of Miami’s Deejay, DJ Laz (Lazaro Mendez).

MundoFOX announced details of its multi-city celebration, the Conexion en Vivo Tour. This July, the network will be travelling across the country offering consumers in five cities a firsthand look at what’s to come from MundoFOX.

Univision Radio unveiled the programming lineup surrounding the launch of its new AM radio network, Univision America. The network, which includes radio stations in nine markets across the country, features local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events and politics, health, home and family, finances, education, sports and entertainment.