More than 4 billion people are expected to watch the London Olympics. With video content migrating rapidly to non-TV platforms, it’s likely that at least 1 billion will view events, get updates and check results on digital devices, including PCs, mobile phones and tablets. Billions more will follow and discuss the action on social media.
Media
PR cuatro legend Yomo Toro dead at 78.
Legendary Puerto Rican cuatro player Jomo Toro died late Saturday after a long battle with cancer. He was 78. The cuatro master was the first to integrate the local instrument into salsa. His musical credits include a legendary turn on “Asalto Navideño,” a beloved Christmas album headed by Willie Colón and Héctor Lavoe.
Listeners feel REAL & UNIQUE connections with Radio Personalities. [INSIGHTS]
A study conducted by the University of Southern California’s Annenberg School for Communication & Journalism that examines the unique relationship between broadcast radio listeners and on-air personalities is the first to confirm that listeners feel they have a genuine relationship with their favorite radio personalities.
It’s Getting Complicated
On Facebook there’s a relationship status for “it’s complicated” — and that’s what it’s starting to feel like in the world of online marketing and advertising: It’s complicated.
Moms lead Consumers in following their favorite Brands on Social Media. [REPORT]
Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare—though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.
Call-Based Advertising spawns ‘Purchase Intercept Market’.
Explosive growth in call-based advertising, driven in part by mobile proliferation, will lead to major advances in call analytics and call quality, according to a new report by BIA/Kelsey titled, “Call-Based Ads: Eliminating the Unknown From Advertising.”
On Social, Brands use Rewards, Customer Service to foster Loyalty.
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Getting the Most Out of Facebook Ads.
When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.
Hispanic Millennials: Active on Social Media, Open to Sharing about Favorite Brands. [INSIGHT]
If your brand is looking to connect with young consumers, social media is the platform for engagement. What are some defining demographic characteristics of Hispanics 18 to 29 who use social media? By Insight Tr3s
Cell Internet Use 2012 [REPORT]
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
