Media

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel.

Home advantage could once again play a part in how the Olympic medals are shared in August; but the superpowers of the US, China and Russia are again set to battle it out at the top of the Olympic Games medals table in London in August, according to a new analysis by economists at PwC.

4G wireless service is quickly becoming the new standard in the mobile marketplace, enabling faster consumption of content on the go. New research from Nielsen found that adoption of 4G mobile phones has nearly quadrupled since last year, going from 1.4 percent in Q1 2011 to 7.6 percent in Q1 2012. Consumers under 34 are most likely to have already adopted 4G and 63 percent of teens are likely to consider switching to 4G within the next year.

Not only consumers find their way onto the popular social network sites, an increasing number of companies also use it. 80% of the American companies use Facebook, 45% have a Twitter account, 48% are present on LinkedIn and 31% use YouTube. These numbers show that American companies have evolved further in their social media usage compared to companies in Europe.
61% listen to conversations between consumers on social media

According to TVBR.com, Caballero Spanish Media has a deal to acquire two low power television outlets in Texas, seven in California and will get an LMA/option on one more California outlet in a deal with a Viacom license company that also bears the Cabellero brand.

Tampico Beverages announced its recent launch of an interactive “Piñata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.

Having a presence on Facebook has proven successful for marketers in several ways, and recent studies have shown the popularity and success of earned media on the site.