Media

MundoFox announced that it has already secured L’Oréal USA, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA as major advertisers and charter sponsors for the network’s debut.

For retailers engaged in the social media sphere, customizing their approach with social and mobile strategies is leading to social commerce success.

comScore, Inc. released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month.

The Los Angeles Times Media Group’s Hoy Los Angeles announced it will expand to a Thursday-Saturday print schedule with a new Thursday edition focusing on lifestyle news for Spanish-language readers.

Philip Woodie has resigned from his post as President of Lotus Entravision Reps to joins Fox Hispanic Media team as Senior Vice President Ad Sales Mundo Fox National Spot Sales, reporting to Tom Maney / Senior Vice President Advertising Sales Fox Hispanic Media.

The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of conversations surrounding social media center on behavior that creates page views but very little actual value to a brand marketer, and therefore little impact on the business of the Internet.

As social media continues to alter how people connect personally and professionally, its impact on building culture in the workplace is debatable, according to Deloitte’s new “Core Values and Beliefs” survey conducted online by Harris Interactive.

Twitter use is on the rise among US adults, particularly among the 18-to-24 age group, and a growing percentage of those consumers are using the service daily.

Edelman released findings from its sixth annual “Value & Engagement in the Era of Social Entertainment and Second Screens”(1) survey. The study findings highlight that perceived consumer value in the entertainment industry is at a three-year high this year, following the slump in opinion shown in 2011’s data.

Learn more about how Arbitron and the radio industry are working to improve marketing mix models with more granular PPM radio data. In a recent webinar, we shared three case studies about how advertisers improved their read of radio’s performance in their marketing mix by using more granular data from Arbitron.

comScore, Inc. and Facebook released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior.

On the heels of the Upfronts, TV programmers are gearing up for the 2012 fall season. With TV ad spending on the rise and more content choices available to consumers, garnering viewers—and corresponding ad dollars—is more important than ever. According to new research from Nielsen, promotion does drive viewership—and Nielsen is helping TV program marketers to understand just how much.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.

With consumers increasingly turning to mobile devices to access the web, the Interactive Advertising Bureau (IAB) and the IAB Mobile Marketing Center of Excellence announced the launch of “Tap into Mobile,” an online hub featuring an array of resources for optimizing sites for the mobile web.

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. This is the first such initiative by digital advertising trade bodies. Underneath the global figure of $5.3 billion (€3.8 billion) for 2011 are regional shares of: Europe 25.9%; North America 31.4%; Latin America 3.5%; Asia-Pacific 35.9%; Middle East & Africa 3.2%.