Media

B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced by The Allstate Corporation and National Journal.

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digital Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge.  There was definitely some headroom made with this year’s conference.  It was great to see some of the familiar faces as well as several new ones.

As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.

Entravision Communications Corporation announced the launch of La Tricolor 103.5 on KPST-FM in Palm Springs, California. The station, which launched last week, is bringing the high energy mix of banda, corrido, norteña, ranchera and emerging Regional Mexican genres to the Coachella Valley region.

Cinelatino will broadcast the presentation of the 2012 Ariel Awards, the highest recognition for film awarded by The Mexican Academy of Film Arts and Sciences (AMCAC, for its Spanish acronym), on Sunday, June 10, at 9pm ET.

Univision Communications Inc. announced at E3 the formation of a new social media communications team expanding Univision’s efforts in driving engagement and discovery in social media.

Millennial Media, Inc. released its Q1 Mobile Mix report, the latest edition of its reliable and widely-sourced report on trends in impressions for mobile devices and mobile operating systems.

The Association of National Advertisers (ANA) strongly opposes Microsoft’s unilateral decision to embed ‘Do Not Track’ functionality in version 10 of its Internet Explorer browser with a default setting in the ‘on’ vs. ‘off’ position.

Auto shoppers have demonstrated a predilection for online research for years, and that behavior is now carrying over into the mobile sphere. A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone.

A national survey of Hispanic wireless users in the U.S. shows respondents are extremely satisfied with their wireless service, support legislation that would help protect them from paying new multiple or discriminatory taxes on their cell phone bill, are skeptical of government regulation, and widely believe that they get a high level of value out of their cell phone service.

This summer, as the London 2012 Olympic Games unfold, we’ll witness the flight of the “Social Media Butterflies,” digitally savvy moms who crave connection and conversation around major events. Expect these women to be one of the most active and engaging consumer segments as their use of social media often outpaces other demographic and user groups – including the hyper connected members of Gen Y and Gen Z. This is among the key findings from the 2012 Taylor Consumer Engagement Survey: Social Media and the Olympic Games. Available on HispanicCMO.com and HispanicPRpro.com