Media

Mojiva released its quarterly Mojiva Mobile Audience Guide (MAG). The latest version of the guide provides data that reveals the role mobile devices play when consumers are in the market to purchase or lease a new automobile.

eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.

I was invited to attend the Fox Hispanic Media and MTV3 Upfronts in NYC. The first thing that went through my mind, a parte de estar super emocionada, was that I had no visual idea of what this experience would be as I had never attended one previously and had no clue.

NBCUniversal announced their Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympic Games on Telemundo, “The U.S. Home of the Olympic Games in Spanish.” Telemundo’s comprehensive coverage will feature marquee disciplines such as boxing, swimming, basketball and soccer, which will be a major broadcast highlight.

Univision Communications Inc. announced at its Upfront presentation in New York that it will deliver a new integration with Facebook. In the first of a series of social experiences leading up to the launch of UVideos, a new digital network that will include programming from Univision’s portfolio of television networks, Univision will kick-off live chats with its personalities and celebrities through Facebook Platform.

Estrella TV has unveiled its new for 2012 programming line-up at the broadcast network’s upfront session.

Tr3s: MTV, Música y Más announced eight new originals to super-serve its audience beyond language. The new line-up delivers bilingual/bicultural star power with Mario Lopez, Oscar De La Hoya, Wilmer Valderrama, Ricardo Laguna and Dulce Maria at the helm of multiple docu-realities.

Fox Hispanic Media (FHM) unveiled the initial programming schedule for MundoFox, the new U.S. Spanish-language broadcast network launching this summer.

ESPN Deportes enters the 2012-2013 Upfront Season, unveiling new programming and multimedia initiatives that include the launch of an innovative digital destination, new soccer programming, two original news and information studio shows, more original programming, and new Miami studios. The network will introduce each of these initiatives during an evening event tonight in New York City.