Media

Vme unveiled its 2012-2013 programming line-up to a packed house at the Instituto Cervantes. During the presentation entitled “Be Different. Be You — Vme Television Diferente”

Azteca America announced the presentation of its 2012-2013 upfront strategy with strong new exclusive programming added to returning favorites. The current season plans also include an increased marketing and promotional focus, as well as HD transmissions beginning in May.

Discovery U.S. Hispanic unveiled its 2012-2013 Upfront slate. This year’s theme of “Discover How Far Curiosity Can Take You,” the networks’ programming represents what viewers will experience as they turn on their televisions and discover the breathtaking visual feast they will encounter, including unparalleled access to extraordinary characters and places.

MTV Música y Más and MTV Latin America announce the network’s third co-production in the novela format with the new psychological suspense thriller “Ultimo Año”; and teams up with Population Media Center (PMC) to integrate social consciousness into the scripts & creative of the new multiplatform property.

mun2 announced their new 2012-2013 programming roster.

Telemundo Media announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. New original telenovelas include “El Rostro de la Venganza” (The Face of Revenge), “El Señor de los Cielos” (The Lord of the Heavens), “La Patrona” (The Patron), “Pasión Prohibida” (Forbidden Passion), “Nace un Idolo” (An Idol is Born) and “Fina Estampa” (Fine Pedigree); as well as daytime programs “Cuauhtemoc” and “Virgen Morena” (The Virgin of Guadalupe), and reality competition “Yo Me Llamo” (My Name is). Telemundo also announced the launch of its new branding campaign for the fall and unveiled a new logo capturing the essence of the Hispanic experience in the U.S. access

In addition to the already announced programming on Monday, May 14, Telemundo Media closed deals for three additional new shows: reality competition series “La Boda de tus Sueños!” – working title (Let’s Get Married!) and “La Voz: Niños” (The Voice: Kids) and an entertainment special “Todos Somos Heroes” (We Are All Heroes), boosting its original programming hours to nearly 900 hours, an increase of more than 40 percent in new content.

Univision Communications Inc. is unveiling its 2012-2013 programming line-up and several new digital content initiatives.

Tr3´s: MTV, Música y Más announced the launch of its talent competition for aspiring Latino artists with Dame Un Break presented by Wendy’s. Up-and-coming Latin music acts will battle it out for viewer votes on Tr3s’ Latin Music Channel, powered by Ourstage.com for a shot at stardom.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –

GolTV will broadcast the upcoming Brasilierão season, kicking-off on May 19 with Sport Recife vs Flamengo at 5:30 p.m. ET. Featuring Brazil’s top 20 teams and top stars such as Neymar, Lucas, Liedson, and Ganso, the league has seen a resurgence as the booming Brazilian economy has allowed teams to retain many of the nation’s top players to play on home soil.

The maturation of the mobile phone market has put a powerful shopping tool in the hands of an ever-growing number of consumers. And recent research shows that they are taking full advantage of it.

Social media is fundamentally changing the way engaged viewers are watching and talking about their favorite programs. No longer content to watch shows passively, viewers are taking to social networks to get recommendations and share their own opinions on programs, making the digital realm the new host of “watercooler” discussions.

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

A recent Nielsen survey of U.S. smartphone owners who report using their mobile phones while shopping in a store, indicates that consumers use their phones differently depending on the type of store.

Univision Communications Inc. and AT&T announced a multi-year, multi-platform content agreement to deliver Univision content across all of AT&T’s platforms, including U-verse® TV, online, smartphones and tablets.