Media

Univision Communications Inc. and AT&T announced a multi-year, multi-platform content agreement to deliver Univision content across all of AT&T’s platforms, including U-verse® TV, online, smartphones and tablets.

Univision Communications Inc. announced the appointment of Juan Carlos Rodriguez as president of Univision Deportes. Rodriguez will lead Univision’s sports division across all platforms. He will report to Cesar Conde, president of Univision Networks.

Time Warner Cable Sports unveiled launch plans for the company’s two new regional sports networks debuting on October 1, 2012 to serve Southern California-area sports fans. The networks, branded Time Warner Cable SportsNet and Time Warner Cable Deportes, will deliver comprehensive sports information, complementing a year-round schedule of more than 120 live sports events as the new exclusive local homes of the Los Angeles Lakers, LA Galaxy and Los Angeles Sparks.

nuvoTV announced a programming partnership with NBC News’ Peacock Productions to spotlight the critical role of Latinos in the upcoming 2012 presidential election and the challenging issues important to Latino voters.

Telemundo Media announced today a multimillion dollar investment across its owned and operated stations. To support this investment in local operations, Manuel Abud, President of the Telemundo Station Group, named new general managers in three key markets: Celia Chavez was named President and General Manager of Telemundo KVEA-Los Angeles, Jose Cancela was named President and General Manager of Telemundo WKAQ-Puerto Rico, and Jorge Carballo was named President and General Manager of Telemundo WSCV-Miami.

National Latino Broadcasting, LLC (NLB) announced the launch of Latin GRAMMY En Vivo, a daily show airing on SiriusXM EN VIVO channel 147. Hosted by industry veteran Kike Posada, Latin GRAMMY En Vivo is jointly produced by NLB and The Latin Recording Academy, the non-profit organization that recognizes excellence in the recorded arts and sciences through its annual Latin GRAMMY Awards.

The Mobile Marketing Association (MMA) announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.

The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers.