A Commitment to RAdioLearn about the various ways advertisers utilize radio to engage consumers in the new “Commitment to Radio” brochure. This compilation of advertiser success stories, including industry-driven activities, demonstrates why radio works for advertisers. Read about radio’s passion, connection, effectiveness, and evolution.
Media
Is Your Social Media Strategy Global?
As the worldwide social network audience soars well past 1 billion people, marketers are tackling the difficult task of coordinating their social media marketing efforts on a global scale.
‘Extreme’ Shoppers turn to Mobile Media at Key Stages of the Purchase Process.
A newly savvy and self-reliant breed of shoppers has developed a powerful symbiosis with mobile media devices — forcing marketers and retailers to adapt, and presenting fresh opportunities for brands to engage and win over consumers.
ESPN, Inc. launches new multi-platform worldwide soccer brand, ESPNFC.
ESPN, Inc. introduces ESPNFC, a new multi-language and multi-country brand for soccer fans around the world across TV, radio, print, online, print and mobile.
The ‘Smartphone Class’: always on, always consuming Content.
Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US.
For Brands, Social Media shows returns but measurement hurdles remain.
Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaigns
Forget the ‘likes,’ engaging Millennials is key to Facebook success.
Forget about the number of fans or “likes” your organization’s Facebook page has. It’s what the organization is doing to keep those fans engaged that is important, especially if those fans comprise the “Millennials” – individuals who are 18 to 29 years old.
I propose the elimination of key Industry jargon – because it might hurt someone’s feelings.
As I read the news regrading how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to our advertising Industry.
Consumers use Local Searches to find Restaurant, Automotive Information.
AT&T Interactive’s Q4 2011 “Local Insights Report,” which analyzed data culled from its YP Local Ad Network, found that most US local searches were for restaurants, with auto repair and service searches second.
