VoodooVox Inc. announce that it has teamed up with Espacios Media LLC, a Miami-based media representation company to bring direct response marketers a cost efficient, quality lead generation platform that addresses the Hispanic marketplace.
Media
ESPN Deportes Radio to launch in New York.
ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio starting September, 2012. ESPN Radio’s New York station will be heard on 98.7 FM beginning April 30 and will simulcast content on both stations until the launch of ESPN Deportes Radio.
Azteca America to premier ‘El Show de Tatiana’.
Azteca America announced the Sunday debut of the most entertaining family program in Spanish-language television, “El Show de Tatiana,” hosted by the one and only Tatiana, known in Spanish as La reina de los niños.
FOX Deportes & Golden Boy Promotions enter The Ring.
FOX Deportes announced an expansion of its combat programming by partnering with Golden Boy Promotions, one of the leading boxing promotional companies in the world. The partnership with Oscar de la Hoya’s Golden Boy Promotions includes one originally produced boxing event per month from the United States which will also air on Fox Sports Net along with live boxing events from cities throughout Mexico. In addition, FOX Deportes will broadcast classic fights from Golden Boy Promotions extensive library.
Smartphone population gains Users – – Young & Old
More than half of US mobile users will have a smartphone by the end of next year, and as users make the switch, their content consumption will grow to match the capabilities of their new phones. But as the audience grows, the group’s demographic composition will change, and marketers will need to keep up with new touchpoints for reaching the expanding community of smartphone users.
Mobile Internet – Delivering on the Promise of Mobile Advertising [REPORT]
“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.
Remaking Selena.
At the Billboard Latin Music Conference in Miami, I was curious about one session since my radio career included the rise of that girl with the big voice from Corpus Christi, Tejas – – – Selena.
nuvoTV unveils 2012 – 2013 Programming Slate.
nuvoTV will feature five new non-scripted series for its 2012-13 season including: Mario Lopez 1-on-1, Fight Factory, The 7 of Clubs, Curvy Girls and Low-Ballers. These shows will join nuvoTV’s returning original reality Model Latina to anchor the schedule. The five new programs offer everything from a rare look inside the hugely popular sport of MMA to sexy celebrity interviews with top Latino talent– all geared toward BCLs.
MundoFox’s first On-Air Promo on mainstream TV ? [HispanicAd.com’s El Blog]
According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group.
The 2012 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.
