Media

During the Hispanicize conference the President & Founder of Being Latino interview some of participants at the event to get their view on Radio Shack’s new policy of allowing technology trade-in for up-grading your personal telecommunication needs. Available on HispanicPRpro.com

Emails may lack flashiness, but they are well received by customers and remain an effective marketing channel. In a February 2012 survey of US consumers, enterprise email service provider BlueHornet found that customers overwhelmingly viewed marketing emails as a way to save money.

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. DOWNLOAD Report Here.

Lapiz created a trailer in support of this year’s Chicago Latino Film Festival (April 13-24) entitled “Paternity.” The spot captures a father telling his son, after many years of withholding the truth, that he is not his biological father. The same story is retold three times, in three different countries, affecting how the news is relayed and interpreted.

Building on the success of prior integrated partnerships with Telemundo, Bud Light and Subway restaurants return to the network to bring their products to life through customized branded in-show experiences including characters consuming and enjoying Bud Light at key moments in the storyline and a plot highlighting Subway restaurants’ Fresh Fit menu and new breakfast offerings.

Television viewers in the U.S. have more choices than ever, both in terms of how and where they tune in and in what they watch. In the first of a three-part insight series, Nielsen looked at viewership and advertising across five traditional primetime genres and found that dramas account for the largest share of viewership, timeshifting and ad spend, while reality programs claimed the largest share of product placements.

The battered US economy has driven price-conscious consumers online to do research before making a purchase, and eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration, according to a November 2011 study of US internet users by Yahoo! and Ipsos.

A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services.

Arbitron Inc. announced the launch of a syndicated, mobile consumer research service in the United States.

Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners, according to a new survey of technology experts and stakeholders. DOWNLOAD Report Here.