Media

RedMas revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure. Under the title “De Vacaciones: U.S. Hispanics Vacation Trends 2012,” conducted through RedMas’ network of mobile sites, found that Hispanics prefer to spend their vacations with family and at locations with personal significance. According to the study, 40% of those surveyed planned to take vacations this calendar year 2012, with 57% going on vacations at least once a year.

We in the digital side of the business had many dreams of multi-screen Brand mentions, the usage of social as a rally point for creating social currency with a TV program, or even a brand spot.

A new study shows that in an average week, 74 percent of all Internet users rely on local newspaper media – digital as well as print – as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

With smartphone users expected to make up over half of US mobile users by next year, content consumption on mobile devices is also on the rise, including video viewing and social networking.

Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious.

National Latino Broadcasting LLC (NLB) celebrates today the 25th show of From Washington al Mundo, on Cristina Radio SiriusXM channel 146. The program, hosted by Mauricio Claver-Carone, delivers first-of-its-kind original programming from our nation’s capital on the most pressing foreign policy issues. To celebrate the occasion, the program will feature a special interview with Senator Marco Rubio and former Florida governor Jeb Bush on Wednesday, April 11th. The special anniversary program will also feature another interview with the show’s first ever guest, U.S. Representative Ileana Ros-Lehtinen (R-FL), Chairman of the House Foreign Affairs Committee.

Telemundo Media announced the promotion of Borja Perez to Senior Vice President, Digital & Social Media. Perez was previously Vice President of Digital Media & Integrated Solutions and will continue to report to Peter Blacker, Executive Vice President, Digital Media and Emerging Business Division.

The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.

The number of US mobile phone users will increase at a compound annual rate of just 1.8% between 2010 and 2016, eMarketer estimates, moving from nearly 75% penetration to 79% by the end of the forecast period.