Heidi Browning oversees strategic growth for automated music recommendation service Pandora Radio. Prior to Pandora, Browning was EVP and Global Digital Officer at Universal McCann. With 22 years of marketing and advertising expertise, Browning has helped Pandora remain innovative and relevant in the digital radio arena. Browning spoke with eMarketer’s Paul Verna about the opportunities for brands to advertise and connect with consumers via music-streaming venues like Pandora. INTERVIEW
Media
Stroud named Director of Sales at VME.
Court Stroud has been named Direct of Sales of VME Networks (VME) replacing Patty Marrero.
Univision Deportes Network launches
Univision Deportes Network, the new all sports network from Univision, is set to kick off on Saturday, April 7 on DishLATINO and DISH’s America’s Top 200. The new network launches at 3 p.m. ET with an exclusive live Major League Soccer match. At 7 p.m. ET the network will premiere “Futbol Central,” a new show hosted by legendary sportscaster Fernando Fiore featuring the top highlights from the day in soccer and previewing the night ahead which features the Liga Mexicana double-header of Santos vs. Estudiantes Tecos at 8 p.m. ET and Monterrey vs. Tigres de la UANL at 10 p.m. ET – a rivalry dubbed the Clasico Regiomontano. The night ends with “Univision Deportes Extra,” a new nightly, hour-long, fast-paced wrap-up of the day in sports, created and produced exclusively for Univision Deportes Network.
Companies Incorporate Social Media Monitoring into Bottom Line.
A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions.
Consumers Engage differently on Email and Social Media.
Consumers connect with brands both via email lists and by “liking” companies on Facebook. While users want to receive discounts and special offers via both channels, connecting with a brand on social media is an added public display of support.
Digital Marketers shuffle budget to boost Owned and Earned Media.
As marketers look to integrate their advertising efforts into a more cohesive strategy, many are eyeing digital media, specifically owned and earned media.
Hitting a Home Run with the Digital Generation.
According to the new Scarborough Sports Marketing study, nearly half (49%, 115M) of all American adults are MLB Fans and 15% (36M) are Avid Fans. The study also reveals that there is ample opportunity to turn young fans into lifelong MLB enthusiasts as 44% of Generation Y* is MLB Fans and 13% is Avid Fans.
Is there such a thing as a multicultural consumer segment?
By Jose Villa / Sensis We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population — the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence.
Pampers honors Hispanic heritage with online initiative ‘Mi milagro. Nuestra herencia’.
Pampers will debut its new online initiative, Mi milagro. Nuestra herencia. Pampers is providing Hispanic moms with a forum to connect and discuss how they celebrate and preserve their cultural roots, pride and traditions with their little miracles. The new dedicated heritage tab is part of an online offering on the Pampers’ Latino Facebook page (Facebook.com/PampersLatino).
NBC Latino – Top 10 Latino Twitter feeds That Matter.
Our Industry colleague and friend Tony Hernandez of Latino Broadcasting Company and founder of the Immigrant Archive Project has been listed by NBC Latino at one of the Top Twitter That Matter. Felicidades!
Smartphones account for Half of all Mobile Phones.
Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones. This growth is driven by increasing smartphone adoption, as more than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone.
Will Brands See User Engagement on Google+?
Usage on Google+ isn’t as high as on longer-established social networks, but companies are starting Brand Pages there, and some consumer engagement is taking place—particularly in the mornings and on Wednesdays.
