Media

There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.

Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen. DOWNLOAD Report Here.

NUVOtv announced plans to develop a more robust slate of comedy series and specials to be added to its current programming line-up. The announcement was made today by Bill Hilary, the network’s recently-appointed head of programming.

Vme TV Network (VME) is affiliated with public television stations, the network must adhere to certain Federal Communications Commission (FCC) guidelines regulating the ways in which it recognizes sponsors.

Marketers, agencies to spend more display ad budget on social networks than with publishers this year

nuvoTV announced it will present unique insights from a new proprietary Nielsen research study at its upcoming series of upfront events to be held in Los Angeles (March 27), Chicago (April 17) and New York (April 24). The research study’s results will provide an in-depth look at the nuvoTV viewer and Bi-Cultural Latino (BCL) consumers, who represent over 72% of a $1 trillion dollar Hispanic marketplace.

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have? By: Silvina Moschini, CEO & Founder Intuic / The Social Media Agency

‘IT’S TOUGHER THAN IT WAS TWENTY YEARS AGO’ ADAM R JACOBSON, reporting from San Diego

Action. Unity. Those were the two words Radio Ink publisher Eric Rhoads asked attendees of the Radio Ink Hispanic Radio Conference to write down and act upon. Kicking off the two-day confab yesterday, Rhoads advocated for industry unity. “This conference represents opportunity for the heart of the radio industry to make change.” BY ADAM R JACOBSON, reporting from San Diego

Hispanics are comprised of many races and nationalities, speak several languages and span the socio-economic spectrum. And irrespective of language or national origin, they share many commercially appealing traits: they are younger, open to new brand opportunities, upwardly mobile, and eager to embrace the “American experience”. DOWNLOAD InfoGraphic Here.

Fox International Channels (FIC) and the RCN Television Group (RCN) have appointed Emiliano Saccone as President of MundoFox.