Media

Univision Communications Inc. announced that Laura Molen has been appointed executive vice president of Network Sales, effective immediately.

These days, college students who need an apartment head straight to Google or another search engine. Even sites such as apartments.com or apartmentguide.com are becoming an afterthought to this demographic.

Arbitron Inc. announced that NBCUniversal has selected the Arbitron Portable People Meter (PPM) service to track out-of-home television viewing for the 2012 Olympic Summer Games airing on NBCUniversal broadcast and cable networks.

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons.

Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites and say they do not like the idea of personalized search results or targeted advertising. DOWNLOAD Report Here.

impreMedia announced that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, has reached an agreement to become impreMedia’s strategic and controlling shareholder.

One person’s granito de sal (grain of sand) can make a world of difference. Premiering as the official Latino event at 2012 SXSW Interactive on March 12, The Social Revolución will honor those who’ve made a world of difference.

For the debut of its new model, the Stepway 2012, Renault Mexico wanted to target consumers in Mexico City between the ages of 25 and 40 who had graduated from college, were working their first job and interested in buying their first car.

When analyzing the engagement, clickthrough rates and cost per click (CPC) of Facebook campaigns, the results, broken down by industry, give a unique view into how well social media marketing works and how cost effective it is for certain industries.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006.

Smart phones can perform countless functions, but how many people take advantage of the time-saving and paper-saving capabilities that are offered?

Kantar Media reports that retailer advertising expenditures increased 1.6 percent and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7 percent in CY 2011 versus CY 2010.

A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers’ lives. Broadcasters and agencies alike will gain valuable insights from this brochure that will be updated quarterly with the latest data and reports from Arbitron. DOWNLOAD Report Here.