This paper follows that history and how radio played a role from the early days on variety programming to 2010’s FIFA “Wavin’ Flag” campaign. DOWNLOAD Report Here.
Media
Ads with Friends: Analyzing the Benefits of Social Ads
As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand advertisers is the ability to harness the power of friend recommendations when it comes to sharing experiences and content.
How Newspapers are faring trying to Build Digital Revenue.
The search for a new revenue model to revive the newspaper industry is making only halting progress, but some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.
¡Azúcar! on EN VIVO.
National Latino Broadcasting LLC (NLB) announced the premiere of ¡Azúcar! Celebrating the Legacy of Celia Cruz on EN VIVO, its recently-launched music channel on SiriusXM targeting US Hispanics.
Radio connects Political Candidates to Voters.
Arbitron Inc. announced the results of a study looking at the effectiveness of all radio formats in reaching specific voting groups. With the 2012 primaries well underway, political hopefuls are looking for ways to reach voters. Radio, with its various formats, is an extremely effective medium to reach voters with specific political affiliations.
What Marketers should know about Brand Advocates.
Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family.
MundoFox announces initial TV station line-up.
Fox International Channels and the RCN Television Group (RCN) announced that MundoFox has secured affiliates in 20 DMAs.
InMobi Ad Network reports on global mobile media trends.
InMobi has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.
Are Brands ignoring Facebook’s Interactive Potential?
While brands are reaching more and more consumers via their Facebook pages, companies are not realizing the full potential of engaging and interacting with these brand fans.
Otto Padron to lead KWHY-TV Channel 22 in Los Angeles.
The Meruelo Group announced that Otto Padron will take the reins of KWHY-TV Channel 22 as President and COO of Meruelo Media Holdings Inc.
The Effect of Mobile on the Path to Purchase.
While consumer usage of smartphone and tablet devices for shopping purposes is on the rise, the devices’ place in the purchase path is varied. According to several pieces of research by Google, ForeSee Results and Nielsen, shoppers may start in the mobile channel for product research but then purchase in-store. They also may use mobile for product research on the go, then later purchase online on a PC or tablet.
