Media

impreMedia announced that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, has reached an agreement to become impreMedia’s strategic and controlling shareholder.

One person’s granito de sal (grain of sand) can make a world of difference. Premiering as the official Latino event at 2012 SXSW Interactive on March 12, The Social Revolución will honor those who’ve made a world of difference.

For the debut of its new model, the Stepway 2012, Renault Mexico wanted to target consumers in Mexico City between the ages of 25 and 40 who had graduated from college, were working their first job and interested in buying their first car.

When analyzing the engagement, clickthrough rates and cost per click (CPC) of Facebook campaigns, the results, broken down by industry, give a unique view into how well social media marketing works and how cost effective it is for certain industries.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006.

Smart phones can perform countless functions, but how many people take advantage of the time-saving and paper-saving capabilities that are offered?

Kantar Media reports that retailer advertising expenditures increased 1.6 percent and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7 percent in CY 2011 versus CY 2010.

A colorful and engaging portrait of radio’s vitality and the essential role it plays in consumers’ lives. Broadcasters and agencies alike will gain valuable insights from this brochure that will be updated quarterly with the latest data and reports from Arbitron. DOWNLOAD Report Here.

This paper follows that history and how radio played a role from the early days on variety programming to 2010’s FIFA “Wavin’ Flag” campaign. DOWNLOAD Report Here.

As social networks have picked up a greater share of digital ad dollars, a key differentiator they emphasize to brand advertisers is the ability to harness the power of friend recommendations when it comes to sharing experiences and content.

The search for a new revenue model to revive the newspaper industry is making only halting progress, but some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.

National Latino Broadcasting LLC (NLB) announced the premiere of ¡Azúcar! Celebrating the Legacy of Celia Cruz on EN VIVO, its recently-launched music channel on SiriusXM targeting US Hispanics.

Arbitron Inc. announced the results of a study looking at the effectiveness of all radio formats in reaching specific voting groups. With the 2012 primaries well underway, political hopefuls are looking for ways to reach voters. Radio, with its various formats, is an extremely effective medium to reach voters with specific political affiliations.