Media

Arbitron Inc. announced the results of a study looking at the effectiveness of all radio formats in reaching specific voting groups. With the 2012 primaries well underway, political hopefuls are looking for ways to reach voters. Radio, with its various formats, is an extremely effective medium to reach voters with specific political affiliations.

Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family.

Fox International Channels and the RCN Television Group (RCN) announced that MundoFox has secured affiliates in 20 DMAs.

InMobi has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

While brands are reaching more and more consumers via their Facebook pages, companies are not realizing the full potential of engaging and interacting with these brand fans.

The Meruelo Group announced that Otto Padron will take the reins of KWHY-TV Channel 22 as President and COO of Meruelo Media Holdings Inc.

While consumer usage of smartphone and tablet devices for shopping purposes is on the rise, the devices’ place in the purchase path is varied. According to several pieces of research by Google, ForeSee Results and Nielsen, shoppers may start in the mobile channel for product research but then purchase in-store. They also may use mobile for product research on the go, then later purchase online on a PC or tablet.

While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.

InComm’s Telemundo-Quinceañera MasterCard Gift Card has been recognized as the 2012 Best Gift Card Program of the Year at the sixth annual Paybefore Awards, one of the most prestigious recognitions of excellence in the worldwide prepaid and stored value industry.

While Facebook, Twitter and LinkedIn have been at the top of the social media heap in the US for several years now, new services and relaunched versions of older ones are rapidly gaining popularity among consumers and marketers.