Telemundo Media announced that Douglas Darfield has been named to the newly-created position of Executive Vice President of Research and Strategic Insights.
Media
Privacy management on social media sites.
About two-thirds of internet users use social networking sites (SNS) and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them. DOWNLOAD Report Here.
The State of the Social Universe: Insights from Four Experts.
For brands interested in harnessing the power of social networking to further their goals, social media offers enormous opportunities. But navigating this universe requires more planning and strategy than ever. DOWNLOAD Report Here.
Can A New Year Change Your Perspective Of What It Means To Be Latino?
By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.
2012 Mobile Future in Focus.
comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. DOWNLOAD Report Here.
The New Model Of ROI: Return On Interest.
ROI is either a flag you wave in every meeting you enter, or it’s a curse that follows you around daily, depending on your point of view and level of comfort with data. I would like to propose a different definition of the model for ROI, one I think is more relevant for this day and age of social media: the return-on-interest model.
Hispanics log in to Social Media more often than other Ethnic Groups.
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities.
Brand Marketers cling to Direct-Response Habits Online.
Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending.
A Push Toward Social Media ROI
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments.
Azteca America 2012-2013 Upfront Plans.
Azteca America announced that they will be holding their Upfront presentation in New York on Monday May 14, 2012 between 7pm-10PM at The Top of the Standard in New York City.
