Media

A new study, which combines detailed proprietary data from individual newspapers with in-depth interviews at more than a dozen major media companies, finds that the search for a new revenue model to revive the newspaper industry is making only halting progress but that some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.

Among the most-discussed topics at this year’s South by Southwest (SXSW) Interactive conference held in Austin, Texas, was the increasing interaction between television and social media.

Univision Communications has confirmed the launch of their new sports network – Univision Deportes on April 7, 2012 through Dish Network.

Univision Communications Inc. announced that Laura Molen has been appointed executive vice president of Network Sales, effective immediately.

These days, college students who need an apartment head straight to Google or another search engine. Even sites such as apartments.com or apartmentguide.com are becoming an afterthought to this demographic.

Arbitron Inc. announced that NBCUniversal has selected the Arbitron Portable People Meter (PPM) service to track out-of-home television viewing for the 2012 Olympic Summer Games airing on NBCUniversal broadcast and cable networks.

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons.

Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites and say they do not like the idea of personalized search results or targeted advertising. DOWNLOAD Report Here.

impreMedia announced that US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, has reached an agreement to become impreMedia’s strategic and controlling shareholder.

One person’s granito de sal (grain of sand) can make a world of difference. Premiering as the official Latino event at 2012 SXSW Interactive on March 12, The Social Revolución will honor those who’ve made a world of difference.

For the debut of its new model, the Stepway 2012, Renault Mexico wanted to target consumers in Mexico City between the ages of 25 and 40 who had graduated from college, were working their first job and interested in buying their first car.

When analyzing the engagement, clickthrough rates and cost per click (CPC) of Facebook campaigns, the results, broken down by industry, give a unique view into how well social media marketing works and how cost effective it is for certain industries.