In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.
Media
National Latino Broadcasting presents LAMC Mix Tape on EN VIVO
With the launch of EN VIVO on SiriusXM, National Latino Broadcasting (NLB) is set to deliver musical content that caters to US Hispanics. EN VIVO has partnered with Nacional Records CEO and Latin Alternative Music Conference founder Tomas Cookman to launch EN VIVO’s latest music show – The LAMC Mix Tape, which showcases the critically-acclaimed Cookman behind the control panel.
2012: Beginning of the End of our World?
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
ESPN Deportes Radio Station launches in Chicago.
Clear Channel Media and Entertainment Chicago and ESPN Deportes Radio announced the launch of 97.5 ESPN Deportes, a new Spanish language sports radio station in Chicago, effective Wednesday, Feb. 1, 2012.
Marketers value Social Media for both Branding & Customer Acquisition.
As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
The rise of in-store mobile commerce.
More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. DOWNLOAD Report Here.
Brands continue limited Mobile site offerings.
Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retail websites—marketers must continue efforts to make sure those sites meet mobile shoppers’ expectations.
