Latinos in Social Media [LATISM] has released the results of its 2011 Latino Blogosphere Survey, part of a series aiming to explore the state of online and social media usage among Latinos. DOWNLOAD Report Here.
Media
Fact Sheet: U.S. Advertising Spend and Effectiveness
In the ever-changing media landscape, consumers’ growing choice of platforms and media content makes it harder for advertisers to reach their desired audience. With an array of options relative investing marketing dollars, advertisers are looking to better understand and accurately measure the impact of their advertising on brand and sales goals. A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.
US Online Ad Spend poised to Grow 20% in 2011
Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels.
Number of U.S. Mobile Display Advertisers more than Doubles.
comScore, Inc. released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile devices.
Digital Media & Multicultural Marketing.
As technology progresses and more digital media channels become available, it’s tempting to focus on exciting, new and sexy platforms. However, depending on the target market, those cutting-edge applications may not yield the best results for engaging consumers. By Sophy Regelous, VP, Director of New Media
Experienced Social Media Marketers add more Goals, Metrics.
For many marketers, social media is no longer a new channel to reach customers and potential customers. As companies gain experience with using social media, they expect more from it—and from themselves.
Burt’s Bees creates Buzz with One-to-One Social Media CRM.
Since Melissa Sowry joined Burt’s Bees in July 2010, she’s grown the brand’s Facebook fan base from 98,000 to more than 370,000 by creating compelling content that consumers want to interact with and discuss. That content, ranging from quizzes and video to sampling offers and behind-the-scenes access into the world of Burt’s Bees, is helping extend brand loyalty and generate powerful online viral engagement. Available on HispanicCMO.com, HispanicPRPro.com and HispanicAccountPlanner.com
