Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey releasedin conjunction with Hispanicize.
Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market. DOWNLOAD SLIDES HERE.
Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business. TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category.
Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.
With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. DOWNLOAD REPORT HERE.
Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But have consumers made a strong connection between social networks and retail?
Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”
To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. DOWNLOAD REPORT HERE.
Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general population, according to the BIGresearch Simultaneous Media Usage Survey.
Telemundo Communications Group announced it will be hosting its first ever “Digital Influencers Event” on Wednesday, April 27th and extending into Thursday, April 28th, at Telemundo Studios in Miami, Florida.
padma media & marketing, Inc., a full-service marketing communications firm, announced the launch of the Latina Lifestyle Blogger group. Hosted on Facebook, the “private” Latina Lifestyle Blogger group boasts the membership of more than 180 Latina blogs devoted to fashion, beauty, food, entertainment and other lifestyle topics.
