A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than print FSI (free-standing insert) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. DOWNLOAD REPORT HERE.
Media
Consumers prefer Digital Coupons over Paper/Printed Coupons.
Cellfire Inc. announced that consumers ranked its digital grocery coupons higher in a number of key shopping and convenience factors than coupons from newspapers, the mail or printable web coupons, according to a recent survey* of its save-to-card customers by Market Dynamics.
Harlistas: An American Journey.
La Banda Films announced the release of the documentary film, Harlistas: An American Journey, premiering April 2011. The film is directed by award-winning filmmaker Alfredo de Villa and follows the emotional journeys of real-life Harlistas – Harley riders of Latino heritage – as they seek adventure, camaraderie and achievement of the American Dream.
On-the-Go ad exposures are On the Rise.
From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.
Estrella TV 2011-2012 Upfront Presentation in NYC.
Estrella TV announces its first-ever Upfront presentation, for the 2011-2012 TV season, to be held at Gotham Hall in New York City on May 18th, 2011 between 12 noon – 2pm.
The Multicultural Face of Smart Phones and Unlimited Data Plans.
A week ago we reported on some of the new data from the Florida State University Center for Hispanic Marketing Communication and DMS Insights Multicultural Marketing Study. Those findings revealed that Hispanics are digital pioneers in having blogs and personal websites. By Felipe Korzenny, Ph.D.
Case Study: Beauty Brand attracts ‘Likes’ with Smart Cause Marketing.
Clarisonic started its Facebook page in summer 2009. The company uses the page to interact with customers, educate people about products and build brand awareness, said Carrie Mass, internet marketing manager.
HIT Entertainment partners with Vme.
HIT Entertainment and Vme have announced an exclusive partnership to bring HIT’s popular preschool programs Thomas & Friends™, Angelina Ballerina™, Barney™ and Bob the Builder™ to the U.S. Hispanic market airing during Vme’s daily preschool programming block, Vme Niños and on Vme’s 24/7 cable channel Vme Kids.
Internet Ad Revenues for 2010 increase 15%.
The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and 19% from Q3 2010.
The New Digital American Family.
According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history. Diversity in all its dimensions defines the emerging American Family archetype, with no single cultural, social, demographic, economic or political point of view dominating the landscape. In short, Ward and June Cleaver have left the building. The white, two-parent, “Leave It to Beaver” family unit of the 1950s has evolved into a multi-layered, multi-cultural construct dominated by older, childless households. Download Report Here
